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Technology report · CMS

Contentful usage report

Contentful, a CMS, was detected on 588 of the 66,086 websites we scanned, a share of 0.9%. The data is dated 2026-10-28. Sites using it lean toward software and SaaS and e-commerce, and most are built with React and Next.js, with Google Tag Manager also very common.

Industry is known for 127 of the sites running Contentful. Within that group, Software and SaaS is the largest at 15.7% (20 sites), followed by E-commerce and retail at 13.4% (17 sites). Travel and hospitality accounts for 7.9% (10 sites), while Entertainment and streaming and Finance and banking each reach 6.3% (8 sites). Use is spread across several sectors rather than confined to a single field.

The technologies found alongside Contentful point to a modern JavaScript front end. React appears on 70.2% of these sites (413 sites), Google Tag Manager on 61.4% (361 sites) and Next.js on 60.4% (355 sites). Tailwind CSS follows at 38.9% (229 sites). Pairing a headless CMS with these tools is clearly the usual pattern in our scan.

Infrastructure and compliance tools show up less often. Cloudflare is present on 23.8% (140 sites), Vercel on 18.9% (111 sites), OneTrust on 17.7% (104 sites) and Google Fonts on 10.4% (61 sites). Example sites using Contentful include luebbe.de, adorebeauty.com.au, smirnoff.com, rdu.com and baileys.com. No version data was detected, with 0 versioned sites.

Industries using Contentful

IndustryWebsitesShare of 127 classified
Software and SaaS2015.7%
E-commerce and retail1713.4%
Travel and hospitality107.9%
Entertainment and streaming86.3%
Finance and banking86.3%

Technologies used together with Contentful

TechnologyWebsitesShare of Contentful sites
React41370.2%
Google Tag Manager36161.4%
Next.js35560.4%
Tailwind CSS22938.9%
Cloudflare14023.8%
Vercel11118.9%
OneTrust10417.7%
Google Fonts6110.4%

Example company websites

luebbe.de, adorebeauty.com.au, smirnoff.com, rdu.com, baileys.com

FAQ

How many websites use Contentful?
We detected Contentful on 588 of the 66,086 websites scanned, which is a share of 0.9%. The figures reflect our scan as of 2026-10-28 and cover only the sites we scanned.
Which industries use Contentful most?
Among the 127 Contentful sites with a known industry, Software and SaaS leads at 15.7% (20 sites). E-commerce and retail follows at 13.4% (17 sites), then Travel and hospitality at 7.9% (10 sites).
What technologies are commonly used with Contentful?
React is the most frequent companion at 70.2% of Contentful sites (413 sites). Google Tag Manager appears on 61.4% (361 sites), Next.js on 60.4% (355 sites) and Tailwind CSS on 38.9% (229 sites).
Can I see which Contentful versions sites run?
No. Our scan found 0 versioned sites for Contentful, so there is no version breakdown. The page reports only how many sites use it and which industries and technologies appear alongside it.

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