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Google Optimize usage report

Google Optimize, an A/B testing tool, was detected on 178 of the 66086 websites we scanned, a share of 0.3%. The data is dated 2026-10-28. Among the 40 sites with a known industry, E-commerce and retail is the largest group, and most sites with the tool also run Google Tag Manager.

Industry data is known for only 40 of the 178 sites, so read these shares as a partial view. E-commerce and retail leads with 9 sites, or 22.5%. Software and SaaS follows with 6 sites, or 15.0%. Entertainment and streaming, Finance and banking, and Nonprofits each account for 3 sites, or 7.5%.

The surrounding stack is dominated by Google Tag Manager, found on 152 sites, or 85.4%. jQuery appears on 95 sites (53.4%) and PHP on 80 (44.9%). Google Fonts is on 69 sites (38.8%). Cloudflare and Google Analytics each appear on 68 sites (38.2%). WordPress is on 67 sites (37.6%), and Yoast SEO is on 50 (28.1%).

We could not read a version for any site: versioned sites number 0, so there is no version breakdown to report. Example sites where the tool was detected include weblium.com, luckybrand.com, terrapass.com, amcplus.com and lafoodbank.org. They show the range of site types, but they are not a ranking.

Industries using Google Optimize

IndustryWebsitesShare of 40 classified
E-commerce and retail922.5%
Software and SaaS615%
Entertainment and streaming37.5%
Finance and banking37.5%
Nonprofits37.5%

Technologies used together with Google Optimize

TechnologyWebsitesShare of Google Optimize sites
Google Tag Manager15285.4%
jQuery9553.4%
PHP8044.9%
Google Fonts6938.8%
Cloudflare6838.2%
Google Analytics6838.2%
WordPress6737.6%
Yoast SEO5028.1%

Example company websites

weblium.com, luckybrand.com, terrapass.com, amcplus.com, lafoodbank.org

FAQ

How many websites use Google Optimize?
We detected Google Optimize on 178 of the 66086 websites scanned, which is 0.3% of the sample. The figures reflect the scan dated 2026-10-28.
Which industries use Google Optimize most?
Among the 40 sites with a known industry, E-commerce and retail is largest with 9 sites (22.5%), followed by Software and SaaS with 6 sites (15.0%). Entertainment, Finance and Nonprofits each have 3 sites (7.5%).
What technologies are most often used alongside Google Optimize?
Google Tag Manager is the most common companion, on 152 sites (85.4%). jQuery follows on 95 sites (53.4%), then PHP on 80 sites (44.9%). Google Fonts, Cloudflare, Google Analytics, WordPress and Yoast SEO also appear.
Which versions of Google Optimize are in use?
No version data is available. Versioned sites number 0, so we cannot say which releases the 178 detected sites run.
What category is Google Optimize in?
Google Optimize is classed as an A/B testing technology in our scan. Its 0.3% share covers the 66086 sites we scanned, not the whole web.

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