Technology report · Advertising
Google Publisher Tag usage report
Google Publisher Tag, an Advertising technology, was found on 4461 of the 66086 websites scanned, a share of 6.8%. The data is dated 2026-10-28. News and media sites make up the largest industry group by far, and Google Tag Manager is the most common companion technology.
- 4,461websites using it
- 6.8%of 66,086 scanned websites with a detected technology
- 2026-10-28data date
Among sites where we could identify an industry (916 sites), News and media stands out with 554 sites, or 60.5%. E-commerce and retail follows with 65 sites (7.1%), then Sports with 51 sites (5.6%), Entertainment and streaming with 37 sites (4.0%), and Reference with 20 sites (2.2%). The tag is therefore concentrated heavily in publishing.
The technologies that appear alongside it show a common stack. Google Tag Manager is present on 2848 sites (63.8%), jQuery on 1768 (39.6%), PHP on 1666 (37.3%), and Google Fonts on 1491 (33.4%). Google Analytics appears on 1444 sites (32.4%), WordPress on 1431 (32.1%), Cloudflare on 1373 (30.8%), and Nginx on 976 (21.9%).
We have no version data for this technology: the number of sites with a detected version is 0, so no version breakdown is shown. Example sites using it include the-leaky-cauldron.org, thomhartmann.com, allnightnippon.com, timbers.com and cyclist.co.uk.
Industries using Google Publisher Tag
| Industry | Websites | Share of 916 classified |
|---|---|---|
| News and media | 554 | 60.5% |
| E-commerce and retail | 65 | 7.1% |
| Sports | 51 | 5.6% |
| Entertainment and streaming | 37 | 4% |
| Reference | 20 | 2.2% |
Technologies used together with Google Publisher Tag
| Technology | Websites | Share of Google Publisher Tag sites |
|---|---|---|
| Google Tag Manager | 2,848 | 63.8% |
| jQuery | 1,768 | 39.6% |
| PHP | 1,666 | 37.3% |
| Google Fonts | 1,491 | 33.4% |
| Google Analytics | 1,444 | 32.4% |
| WordPress | 1,431 | 32.1% |
| Cloudflare | 1,373 | 30.8% |
| Nginx | 976 | 21.9% |
Example company websites
the-leaky-cauldron.org, thomhartmann.com, allnightnippon.com, timbers.com, cyclist.co.uk
FAQ
- How many websites use Google Publisher Tag?
- We detected Google Publisher Tag on 4461 of 66086 scanned websites, which is a 6.8% share. The data is dated 2026-10-28.
- Which industry uses Google Publisher Tag most?
- News and media leads with 554 sites, or 60.5% of the 916 sites with a known industry. E-commerce and retail is next with 65 sites (7.1%), followed by Sports with 51 sites (5.6%).
- What technologies are commonly used with Google Publisher Tag?
- Google Tag Manager is the most frequent companion at 63.8% (2848 sites). jQuery follows at 39.6%, then PHP at 37.3%, Google Fonts at 33.4%, Google Analytics at 32.4%, WordPress at 32.1%, Cloudflare at 30.8% and Nginx at 21.9%.
- Which versions of Google Publisher Tag are in use?
- Version data is not available. The number of sites with a detected version is 0, so we cannot report which versions are in use.
- What kind of technology is Google Publisher Tag?
- It is categorized as Advertising technology. Sites where we detected it include the-leaky-cauldron.org, thomhartmann.com, allnightnippon.com, timbers.com and cyclist.co.uk.
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