Technology report · Authentication
Google Sign-In usage report
Google Sign-In, a technology in the Authentication category, was detected on 910 of the 66086 sites we scanned, which is 1.4% of them, as of 2026-10-28. Among sites whose industry we could identify, news and media leads, followed by e-commerce and retail. Example sites include lithuania.travel, wmnf.org, tercerainformacion.es, thebrief.ai and artifactuprising.com.
- 910websites using it
- 1.4%of 66,086 scanned websites with a detected technology
- 2026-10-28data date
Industry labels are known for only 155 of the sites using Google Sign-In, so this breakdown covers part of the 910. News and media accounts for 42 sites, or 27.1%, and E-commerce and retail for 33 sites, or 21.3%. Software and SaaS follows with 15 sites at 9.7%, then Travel and hospitality with 9 sites at 5.8% and Entertainment and streaming with 7 sites at 4.5%.
Sites with Google Sign-In often run other tools alongside it. Google Tag Manager appears on 494 of them (54.3%), Google Publisher Tag on 311 (34.2%) and jQuery on 307 (33.7%). Google Fonts is present on 267 sites (29.3%), PHP on 251 (27.6%), Nginx on 249 (27.4%), Cloudflare on 232 (25.5%) and WordPress on 213 (23.4%).
We could not read a version for any site using Google Sign-In, so there is no version breakdown. The data is a snapshot dated 2026-10-28, and it reflects only the sites in our scan, not the web as a whole. Treat the industry and stack shares as descriptions of these 910 sites only.
Industries using Google Sign-In
| Industry | Websites | Share of 155 classified |
|---|---|---|
| News and media | 42 | 27.1% |
| E-commerce and retail | 33 | 21.3% |
| Software and SaaS | 15 | 9.7% |
| Travel and hospitality | 9 | 5.8% |
| Entertainment and streaming | 7 | 4.5% |
Technologies used together with Google Sign-In
| Technology | Websites | Share of Google Sign-In sites |
|---|---|---|
| Google Tag Manager | 494 | 54.3% |
| Google Publisher Tag | 311 | 34.2% |
| jQuery | 307 | 33.7% |
| Google Fonts | 267 | 29.3% |
| PHP | 251 | 27.6% |
| Nginx | 249 | 27.4% |
| Cloudflare | 232 | 25.5% |
| WordPress | 213 | 23.4% |
Example company websites
lithuania.travel, wmnf.org, tercerainformacion.es, thebrief.ai, artifactuprising.com
FAQ
- How many websites use Google Sign-In?
- We detected Google Sign-In on 910 of the 66086 sites we scanned, which is 1.4% of the scan. This reflects the data as of 2026-10-28 and covers only the scanned sites.
- Which industries use Google Sign-In most?
- Among the 155 sites with a known industry, News and media leads with 42 sites (27.1%). E-commerce and retail is next with 33 sites (21.3%), then Software and SaaS with 15 sites (9.7%).
- What other technologies appear on sites with Google Sign-In?
- Google Tag Manager is most common, found on 494 sites (54.3%). Google Publisher Tag follows on 311 sites (34.2%), then jQuery on 307 sites (33.7%) and Google Fonts on 267 sites (29.3%).
- Is Google Sign-In version data available?
- No. We detected versions on 0 sites using Google Sign-In, so this page has no version breakdown. Only the overall count, industry split and companion technologies are reported.
- Which sites are examples of Google Sign-In use?
- Example sites where we detected it include lithuania.travel, wmnf.org, tercerainformacion.es, thebrief.ai and artifactuprising.com. These are illustrations from the 910 sites, not a ranking.
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