Technology report · Tag manager
Google Tag Manager usage report
Google Tag Manager, a tag manager, was detected on 26,271 of the 66,086 websites we scanned, a share of 39.8% as of 2026-10-28. This page breaks that down by industry and lists the technologies that most often appear alongside it, including jQuery, PHP and Cloudflare. No version data was recorded for it.
- 26,271websites using it
- 39.8%of 66,086 scanned websites with a detected technology
- 2026-10-28data date
Among sites where we could identify an industry, News and media leads with 816 sites, or 12.9%. Software and SaaS follows with 729 sites (11.6%), then E-commerce and retail with 646 sites (10.2%), Education with 555 sites (8.8%) and Nonprofits with 476 sites (7.5%). The industry figures come from 6,309 sites with a known industry.
The most common companions are jQuery on 11,388 sites (43.3%), PHP on 10,540 sites (40.1%) and Cloudflare on 9,665 sites (36.8%). WordPress appears on 7,757 sites (29.5%), Google Fonts on 7,232 (27.5%), Nginx on 5,268 (20.1%), Yoast SEO on 4,699 (17.9%) and Google Analytics on 4,396 (16.7%). These shares describe sites where Google Tag Manager was found.
Example sites where we detected it include secession.at, jrebel.com, allnightnippon.com, ftmo.com and weticket.io. We recorded no version information for Google Tag Manager, so this page cannot show a version breakdown. The data date is 2026-10-28, and the figures reflect only the sites in our scan rather than the entire web.
Industries using Google Tag Manager
| Industry | Websites | Share of 6,309 classified |
|---|---|---|
| News and media | 816 | 12.9% |
| Software and SaaS | 729 | 11.6% |
| E-commerce and retail | 646 | 10.2% |
| Education | 555 | 8.8% |
| Nonprofits | 476 | 7.5% |
Technologies used together with Google Tag Manager
| Technology | Websites | Share of Google Tag Manager sites |
|---|---|---|
| jQuery | 11,388 | 43.3% |
| PHP | 10,540 | 40.1% |
| Cloudflare | 9,665 | 36.8% |
| WordPress | 7,757 | 29.5% |
| Google Fonts | 7,232 | 27.5% |
| Nginx | 5,268 | 20.1% |
| Yoast SEO | 4,699 | 17.9% |
| Google Analytics | 4,396 | 16.7% |
Example company websites
secession.at, jrebel.com, allnightnippon.com, ftmo.com, weticket.io
FAQ
- How many websites use Google Tag Manager?
- We detected Google Tag Manager on 26,271 of the 66,086 websites we scanned, a share of 39.8%, as of the data date 2026-10-28.
- Which industry has the most Google Tag Manager sites?
- News and media has the most, with 816 sites or 12.9%. Software and SaaS is next with 729 sites (11.6%). Industry is known for 6,309 of the scanned sites.
- What technologies are commonly used alongside Google Tag Manager?
- The most frequent companions are jQuery (43.3%), PHP (40.1%) and Cloudflare (36.8%). WordPress appears on 29.5% of these sites, Google Fonts on 27.5% and Nginx on 20.1%.
- Does this page show which versions of Google Tag Manager are in use?
- No. We recorded no version information for Google Tag Manager in this scan, so there is no version breakdown to report.
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