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Technology report · Marketing automation

Klaviyo usage report

Klaviyo, a marketing automation tool, was detected on 659 of the 66086 websites we scanned, a share of 1.0%, with data as of 2026-10-28. Where the industry is known, the footprint is heavily commercial: e-commerce and retail sites make up 81.1% of the 254 classified sites, far ahead of every other sector.

Industry data covers 254 sites with a known category. E-commerce and retail accounts for 206 of them, or 81.1%. Entertainment and streaming follows at 3.5% with 9 sites, then fashion and beauty at 2.8% with 7 sites, sports at 2.0% with 5 sites, and news and media at 1.6% with 4 sites. The gap between the first and second places is very large.

The technologies found alongside Klaviyo point to online stores. Cloudflare appears on 540 sites (81.9%) and Shopify on 424 (64.3%). Shop Pay is present on 402 (61.0%) and Google Tag Manager on 378 (57.4%). Further down are jQuery at 35.7% (235 sites), Google Fonts at 27.3% (180), Yotpo at 22.8% (150) and PHP at 20.5% (135).

We have no version information for this technology: the number of sites with a detected version is 0, so the page lists no version breakdown. Example sites where Klaviyo was detected include plugable.com, orbitonline.com, lehmans.com, 100percentpure.com and buff.com.

Industries using Klaviyo

IndustryWebsitesShare of 254 classified
E-commerce and retail20681.1%
Entertainment and streaming93.5%
Fashion and beauty72.8%
Sports52%
News and media41.6%

Technologies used together with Klaviyo

TechnologyWebsitesShare of Klaviyo sites
Cloudflare54081.9%
Shopify42464.3%
Shop Pay40261%
Google Tag Manager37857.4%
jQuery23535.7%
Google Fonts18027.3%
Yotpo15022.8%
PHP13520.5%

Example company websites

plugable.com, orbitonline.com, lehmans.com, 100percentpure.com, buff.com

FAQ

How many websites use Klaviyo?
Klaviyo was detected on 659 of the 66086 websites we scanned, which is a share of 1.0%. The data is dated 2026-10-28 and reflects only the sites in our scan.
Which industries use Klaviyo the most?
E-commerce and retail leads by a wide margin with 206 sites, or 81.1% of the 254 sites with a known industry. Entertainment and streaming is next at 3.5%, with 9 sites.
What technologies commonly appear with Klaviyo?
Cloudflare is the most frequent companion at 81.9% of Klaviyo sites, followed by Shopify at 64.3%, Shop Pay at 61.0% and Google Tag Manager at 57.4%. Yotpo appears on 22.8% of them.
Can I see which Klaviyo versions are in use?
No. The number of sites with a detected version is 0, so we have no version breakdown for Klaviyo on this page.
Which sites are examples of Klaviyo use?
Example sites where we detected Klaviyo are plugable.com, orbitonline.com, lehmans.com, 100percentpure.com and buff.com. They are samples from the 659 detected sites, not a complete list.

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