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Technology report · Marketing automation

Mailchimp usage report

Mailchimp, a marketing automation tool, was detected on 1033 of the 66086 websites we scanned, a share of 1.6%. The data is dated 2026-10-28. Among sites where we could identify an industry, nonprofits and news and media lead. Mailchimp sites often run on PHP, jQuery and WordPress.

Industry data covers only the 290 Mailchimp sites whose industry we could determine. Nonprofits are the largest group with 56 sites, or 19.3%. News and media follows closely with 55 sites, or 19.0%. E-commerce and retail has 39 sites (13.4%), education has 24 (8.3%), and entertainment and streaming has 23 (7.9%).

The technology stack on Mailchimp sites leans toward classic web tooling. PHP appears on 669 sites (64.8%) and jQuery on 651 (63.0%). WordPress is present on 562 sites (54.4%). Google Tag Manager is on 530 sites (51.3%) and Google Analytics on 496 (48.0%). Cloudflare shows up on 494 sites (47.8%).

Further down the list, Google Fonts appears on 408 Mailchimp sites (39.5%) and jQuery Migrate on 383 (37.1%). Example sites where we detected Mailchimp include sleephealthfoundation.org.au, ot.gr, monzanet.it, monacoyachtshow.com and filtermag.org. We recorded no version information for Mailchimp, so the page cannot show a version breakdown.

Industries using Mailchimp

IndustryWebsitesShare of 290 classified
Nonprofits5619.3%
News and media5519%
E-commerce and retail3913.4%
Education248.3%
Entertainment and streaming237.9%

Technologies used together with Mailchimp

TechnologyWebsitesShare of Mailchimp sites
PHP66964.8%
jQuery65163%
WordPress56254.4%
Google Tag Manager53051.3%
Google Analytics49648%
Cloudflare49447.8%
Google Fonts40839.5%
jQuery Migrate38337.1%

Example company websites

sleephealthfoundation.org.au, ot.gr, monzanet.it, monacoyachtshow.com, filtermag.org

FAQ

How many websites use Mailchimp?
We detected Mailchimp on 1033 of the 66086 websites scanned, which is a share of 1.6%. The figures are dated 2026-10-28 and cover only the sites in our scan.
Which industries use Mailchimp most?
Among 290 Mailchimp sites with a known industry, nonprofits lead with 56 sites (19.3%). News and media is next with 55 sites (19.0%), followed by e-commerce and retail with 39 sites (13.4%).
What technologies are commonly found alongside Mailchimp?
PHP is the most common companion at 64.8% of Mailchimp sites, then jQuery at 63.0% and WordPress at 54.4%. Google Tag Manager (51.3%), Google Analytics (48.0%) and Cloudflare (47.8%) are also frequent.
Can I see which Mailchimp versions are in use?
No. We recorded version data for 0 Mailchimp sites, so there is no version breakdown on this page.
Which websites are examples of Mailchimp use?
Examples from our scan are sleephealthfoundation.org.au, ot.gr, monzanet.it, monacoyachtshow.com and filtermag.org. These illustrate detections and are not a ranking of sites.

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