Technology report · Advertising
Meta Pixel usage report
Meta Pixel, an advertising technology, was detected on 3456 of the 66086 websites we scanned, a share of 5.2% as of 2026-10-28. Among sites whose industry is known, news and media leads, and the sites using it often also run Google Tag Manager, jQuery and Google Analytics.
- 3,456websites using it
- 5.2%of 66,086 scanned websites with a detected technology
- 2026-10-28data date
Industry data covers 988 sites where we could identify a sector. News and media is the largest group with 172 sites, or 17.4%. Education follows with 125 sites (12.7%), then e-commerce and retail with 123 sites (12.4%). Software and SaaS accounts for 89 sites (9.0%), and nonprofits for 79 sites (8.0%).
The companion technologies show how these sites are usually built. Google Tag Manager appears on 2209 sites (63.9%), jQuery on 1978 (57.2%), and Google Analytics on 1796 (52.0%). PHP is on 1750 sites (50.6%). Cloudflare and WordPress each appear on 1452 sites (42.0%). Google Fonts is on 1231 sites (35.6%) and jQuery Migrate on 948 (27.4%).
We have no version information for this technology: 0 sites had a detectable version, so no version breakdown is shown. Example sites where Meta Pixel was found include sava-hotels-resorts.com, marines.co.jp, justcall.io, 100percentpure.com and bvoltaire.fr.
Industries using Meta Pixel
| Industry | Websites | Share of 988 classified |
|---|---|---|
| News and media | 172 | 17.4% |
| Education | 125 | 12.7% |
| E-commerce and retail | 123 | 12.4% |
| Software and SaaS | 89 | 9% |
| Nonprofits | 79 | 8% |
Technologies used together with Meta Pixel
| Technology | Websites | Share of Meta Pixel sites |
|---|---|---|
| Google Tag Manager | 2,209 | 63.9% |
| jQuery | 1,978 | 57.2% |
| Google Analytics | 1,796 | 52% |
| PHP | 1,750 | 50.6% |
| Cloudflare | 1,452 | 42% |
| WordPress | 1,452 | 42% |
| Google Fonts | 1,231 | 35.6% |
| jQuery Migrate | 948 | 27.4% |
Example company websites
sava-hotels-resorts.com, marines.co.jp, justcall.io, 100percentpure.com, bvoltaire.fr
FAQ
- How many websites use Meta Pixel?
- We detected Meta Pixel on 3456 of the 66086 websites scanned, which is 5.2% of the sample. The data is dated 2026-10-28.
- Which industries use Meta Pixel most?
- Among 988 sites with a known industry, news and media is largest with 172 sites (17.4%). Education has 125 sites (12.7%), e-commerce and retail 123 (12.4%), software and SaaS 89 (9.0%), and nonprofits 79 (8.0%).
- What other technologies appear on sites with Meta Pixel?
- Google Tag Manager is most common at 63.9% (2209 sites), followed by jQuery at 57.2% and Google Analytics at 52.0%. PHP, Cloudflare, WordPress, Google Fonts and jQuery Migrate also appear frequently.
- Which versions of Meta Pixel are in use?
- No version data is available. Of the sites where we detected Meta Pixel, 0 had a version we could identify, so we cannot report a split between versions.
- What category is Meta Pixel in?
- Meta Pixel is classed in the Advertising category in our scan data. Its detected presence on 5.2% of scanned sites reflects that category assignment, not any measure of how it is configured.
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