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Technology report · Marketing automation

Pardot usage report

Pardot, a marketing automation tool, was detected on 177 of the 66086 websites we scanned, a share of 0.3%. The data is dated 2026-10-28. This page shows which industries use it most, which technologies commonly appear on the same sites, and that we have no version information for it.

Industry data is available for only 55 of the sites running Pardot, so the percentages below describe that smaller group. Nonprofits lead with 12.7%, or 7 sites. Education, manufacturing and industrial, and news and media each hold 9.1%, or 5 sites apiece. E-commerce and retail follows with 7.3%, or 4 sites. The spread is fairly even, with no sector dominating.

The technology stack on Pardot sites is dominated by tag and script tooling. Google Tag Manager appears on 89.3% of them (158 sites), jQuery on 61.0% (108 sites), and PHP on 57.1% (101 sites). WordPress is present on 49.2% (87 sites), and Cloudflare on 43.5% (77 sites). These are overlaps seen on the same sites, not evidence that any technology depends on another.

Smaller overlaps include Google Fonts and jQuery Migrate, each on 33.9% (60 sites), and Google Analytics on 31.6% (56 sites). Version data is missing: 0 sites had a detectable Pardot version, so this page cannot say which releases are in use. Use it to judge who adopts Pardot and what surrounds it, not how current installations are.

Industries using Pardot

IndustryWebsitesShare of 55 classified
Nonprofits712.7%
Education59.1%
Manufacturing and industrial59.1%
News and media59.1%
E-commerce and retail47.3%

Technologies used together with Pardot

TechnologyWebsitesShare of Pardot sites
Google Tag Manager15889.3%
jQuery10861%
PHP10157.1%
WordPress8749.2%
Cloudflare7743.5%
Google Fonts6033.9%
jQuery Migrate6033.9%
Google Analytics5631.6%

Example company websites

compliancy-group.com, esportsobserver.com, datapine.com, renaissancecapital.com, employeebenefits.co.uk

FAQ

How many websites use Pardot?
We detected Pardot on 177 of the 66086 websites scanned, which is a 0.3% share. The figures reflect our scan data as of 2026-10-28 and cover only the sites we scanned.
Which industries use Pardot most?
Among the 55 Pardot sites with a known industry, nonprofits lead at 12.7% (7 sites). Education, manufacturing and industrial, and news and media each have 9.1% (5 sites), and e-commerce and retail has 7.3% (4 sites).
What technologies are commonly found alongside Pardot?
Google Tag Manager is most common, on 89.3% of Pardot sites. jQuery follows at 61.0%, then PHP at 57.1%, WordPress at 49.2%, and Cloudflare at 43.5%. Google Analytics appears on 31.6% of these sites.
Which Pardot versions are in use?
That cannot be determined from this data. We detected a version on 0 Pardot sites, so no version breakdown is available. The page only shows adoption, industry mix and co-occurring technologies.
What category does Pardot belong to?
Pardot is classified under marketing automation in our scan. It is present on 177 sites in the scanned set, so its overall share is small at 0.3%, though it appears across several industries.

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