Technology report · Analytics
Snowplow usage report
Snowplow, an analytics technology, was detected on 135 of the 66,086 websites we scanned, a share of 0.2%. The data is dated 2026-10-28. Among sites where we could identify an industry, Sports is the largest group, and Google Tag Manager is the most common companion technology. No version information was captured for Snowplow.
- 135websites using it
- 0.2%of 66,086 scanned websites with a detected technology
- 2026-10-28data date
Industry is known for 36 of the 135 Snowplow sites, so these percentages describe that labelled group only. Sports accounts for 22.2% (8 sites), Nonprofits for 16.7% (6 sites), News and media for 13.9% (5 sites), Software and SaaS for 11.1% (4 sites) and E-commerce and retail for 5.6% (2 sites). Retail sits at the bottom of the listed industries.
Sites running Snowplow often load other tools alongside it. Google Tag Manager appears on 75.6% (102 sites), jQuery on 40.0% (54 sites) and Cloudflare on 37.8% (51 sites). Google Publisher Tag is present on 28.1% (38 sites), jsDelivr on 25.9% (35 sites), Google Analytics on 25.2% (34 sites), Google Fonts on 23.7% (32 sites) and OneTrust on 20.0% (27 sites).
We could not read a Snowplow version on any site, as the count of versioned sites is 0, so there is no version breakdown to report. Keep the sample sizes in mind as well: the industry split rests on 36 sites, while the companion technology shares are measured against all 135 detected sites.
Industries using Snowplow
| Industry | Websites | Share of 36 classified |
|---|---|---|
| Sports | 8 | 22.2% |
| Nonprofits | 6 | 16.7% |
| News and media | 5 | 13.9% |
| Software and SaaS | 4 | 11.1% |
| E-commerce and retail | 2 | 5.6% |
Technologies used together with Snowplow
| Technology | Websites | Share of Snowplow sites |
|---|---|---|
| Google Tag Manager | 102 | 75.6% |
| jQuery | 54 | 40% |
| Cloudflare | 51 | 37.8% |
| Google Publisher Tag | 38 | 28.1% |
| jsDelivr | 35 | 25.9% |
| Google Analytics | 34 | 25.2% |
| Google Fonts | 32 | 23.7% |
| OneTrust | 27 | 20% |
Example company websites
timbers.com, iclasspro.com, whitecapsfc.com, raygun.com, zvw.de
FAQ
- How many websites use Snowplow?
- We detected Snowplow on 135 of the 66,086 websites scanned, which is a share of 0.2%. The figures reflect the scan dated 2026-10-28.
- Which industries use Snowplow most?
- Of the 36 sites with a known industry, Sports leads with 22.2% (8 sites). Nonprofits follow with 16.7% (6 sites), then News and media with 13.9% (5 sites) and Software and SaaS with 11.1% (4 sites).
- What technologies are most often found with Snowplow?
- Google Tag Manager is the most common, on 75.6% of Snowplow sites (102 sites). jQuery follows with 40.0% (54 sites) and Cloudflare with 37.8% (51 sites). Google Publisher Tag, jsDelivr and Google Analytics also appear.
- Which Snowplow versions are in use?
- This page cannot say. Our scan found 0 sites with a detectable Snowplow version, so no version distribution is available for the 135 sites where the technology was detected.
- What type of technology is Snowplow?
- Snowplow is categorised as Analytics in our scan data. It appears on 135 sites, and many of them also use Google Analytics, which is present on 25.2% (34 sites) of them.
Check your own list
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