Technology report · Advertising
Taboola usage report
Taboola, an advertising technology, was detected on 906 of the 66086 websites we scanned, a share of 1.4%. The data is dated 2026-10-28. Among sites where we could identify an industry, news and media dominates, followed by e-commerce and retail. The page also shows which technologies most often appear alongside it.
- 906websites using it
- 1.4%of 66,086 scanned websites with a detected technology
- 2026-10-28data date
Industry is known for 134 of the sites running Taboola. News and media accounts for 87 sites, or 64.9%, which is by far the largest group. E-commerce and retail follows with 30 sites (22.4%). Sports has 6 sites (4.5%), entertainment and streaming has 3 (2.2%), and education has 2 (1.5%). The spread is narrow and heavily weighted toward publishers.
The most common companions are Google Tag Manager, on 555 sites (61.3%), and Google Publisher Tag, on 526 sites (58.1%). React appears on 366 sites (40.4%) and Nginx on 274 (30.2%). PHP is on 198 sites (21.9%), Google Sign-In on 194 (21.4%), Amazon Publisher Services on 191 (21.1%), and Font Awesome on 185 (20.4%). Several of these are other advertising or tag tools.
We have no version data for Taboola: the count of sites with a detected version is 0, so no version breakdown is shown. Example sites using it include thomhartmann.com, lakersnation.com, nit.pt, startsat60.com and mmajunkie.com.
Industries using Taboola
| Industry | Websites | Share of 134 classified |
|---|---|---|
| News and media | 87 | 64.9% |
| E-commerce and retail | 30 | 22.4% |
| Sports | 6 | 4.5% |
| Entertainment and streaming | 3 | 2.2% |
| Education | 2 | 1.5% |
Technologies used together with Taboola
| Technology | Websites | Share of Taboola sites |
|---|---|---|
| Google Tag Manager | 555 | 61.3% |
| Google Publisher Tag | 526 | 58.1% |
| React | 366 | 40.4% |
| Nginx | 274 | 30.2% |
| PHP | 198 | 21.9% |
| Google Sign-In | 194 | 21.4% |
| Amazon Publisher Services | 191 | 21.1% |
| Font Awesome | 185 | 20.4% |
Example company websites
thomhartmann.com, lakersnation.com, nit.pt, startsat60.com, mmajunkie.com
FAQ
- How many websites use Taboola?
- We detected Taboola on 906 of 66086 scanned websites, which is a 1.4% share. The measurement is dated 2026-10-28.
- Which industries use Taboola most?
- News and media leads with 87 sites, or 64.9% of the 134 sites with a known industry. E-commerce and retail is next with 30 sites (22.4%), then sports with 6 sites (4.5%).
- What technologies are commonly used alongside Taboola?
- Google Tag Manager is most common, on 555 sites (61.3%), followed by Google Publisher Tag on 526 sites (58.1%) and React on 366 sites (40.4%). Nginx, PHP and Amazon Publisher Services also appear often.
- Which Taboola versions are in use?
- Version data is not available. We detected a version on 0 sites, so this page cannot say which Taboola versions are in use.
- Which sites are examples of Taboola users?
- Examples from our scan include thomhartmann.com, lakersnation.com, nit.pt, startsat60.com and mmajunkie.com. These are a sample of the 906 sites where Taboola was detected.
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