Technology report · Advertising
TikTok Pixel usage report
TikTok Pixel, an advertising technology, was detected on 234 of the 66,086 websites we scanned, a share of 0.4%. The data is dated 2026-10-28. This page shows which industries use it most, which other technologies appear on the same sites, and some example domains. No version information was available.
- 234websites using it
- 0.4%of 66,086 scanned websites with a detected technology
- 2026-10-28data date
Industry is known for 76 of the sites with TikTok Pixel. Within that group, E-commerce and retail leads with 21.1% (16 sites), followed by Education at 19.7% (15 sites). Entertainment and streaming accounts for 10.5% (8 sites). News and media and Nonprofits each hold 5.3%, with 4 sites apiece. Because industry is known only for a portion of the sites, these shares describe that labelled group.
Sites running TikTok Pixel often carry other tools. Google Tag Manager appears on 70.1% (164 sites) and Meta Pixel on 64.1% (150 sites), so a large share of these sites also run another advertising pixel. jQuery is on 46.6% (109 sites), Google Analytics on 46.2% (108 sites), PHP on 42.3% (99 sites), Cloudflare on 38.5% (90 sites), WordPress on 32.9% (77 sites) and Google Fonts on 32.5% (76 sites).
Example sites detected with the pixel include emtg.jp, fabriclondon.com, scentsy.us, oceanspray.com and xgames.com. Version data is not available: 0 sites had a detectable version, so the page cannot say which releases are in use. The 0.4% share is measured against 66,086 scanned sites, with figures dated 2026-10-28.
Industries using TikTok Pixel
| Industry | Websites | Share of 76 classified |
|---|---|---|
| E-commerce and retail | 16 | 21.1% |
| Education | 15 | 19.7% |
| Entertainment and streaming | 8 | 10.5% |
| News and media | 4 | 5.3% |
| Nonprofits | 4 | 5.3% |
Technologies used together with TikTok Pixel
| Technology | Websites | Share of TikTok Pixel sites |
|---|---|---|
| Google Tag Manager | 164 | 70.1% |
| Meta Pixel | 150 | 64.1% |
| jQuery | 109 | 46.6% |
| Google Analytics | 108 | 46.2% |
| PHP | 99 | 42.3% |
| Cloudflare | 90 | 38.5% |
| WordPress | 77 | 32.9% |
| Google Fonts | 76 | 32.5% |
Example company websites
emtg.jp, fabriclondon.com, scentsy.us, oceanspray.com, xgames.com
FAQ
- How many websites use TikTok Pixel?
- We detected TikTok Pixel on 234 of the 66,086 websites we scanned, which is a share of 0.4%. These figures are dated 2026-10-28 and cover only the sites in our scan.
- Which industry uses TikTok Pixel most?
- Among the 76 sites with a known industry, E-commerce and retail is largest at 21.1%, with 16 sites. Education follows at 19.7% with 15 sites, then Entertainment and streaming at 10.5% with 8 sites.
- What technologies commonly appear alongside TikTok Pixel?
- Google Tag Manager is most common at 70.1% (164 sites), then Meta Pixel at 64.1% (150 sites) and jQuery at 46.6% (109 sites). Google Analytics, PHP, Cloudflare, WordPress and Google Fonts also appear.
- Can I see which versions of TikTok Pixel are in use?
- No version data is available. 0 sites showed a detectable version, so we cannot report which releases of TikTok Pixel are in use across the scanned sites.
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