TidyToolsTech Stack Index · detected

Comparison · Advertising

Google Ads vs Prebid.js: which do popular websites use?

As of 2026-10-02, Google Ads is detected on 225 of 7,859 popular websites (2.9%) and Prebid.js on 150 (1.9%): Google Ads is 1.5x as common. 6 sites use both.

Adoption at a glance

Google AdsPrebid.js
Sites using it225150
Share of 7,859 sites2.9%1.9%
Share of the top 1,000 sites (710 readable)1.7%3.5%
Only this one of the two219144

Both: 6 sites. Detected on 2026-10-02 from the home page; a technology that leaves no trace there is not counted.

By site sector

SectorSitesGoogle AdsPrebid.js
Other6,3053.2%1.6%
News3471.7%12%
Entertainment3142.2%1.0%
Education2462.4%<0.1%
Government2411.2%<0.1%
Technology1331.5%0.8%
Finance97<0.1%<0.1%
E-commerce932.2%<0.1%

Share of the sector's sites using each technology; sectors with at least 50 sites.

By top-level domain

TLDSitesGoogle AdsPrebid.js
.com4,1383.2%1.9%
.org4371.1%0.5%
.net3333.0%0.6%
.ru2581.2%0.4%
.jp1895.8%7.9%
.io1854.3%<0.1%
.de1801.1%<0.1%
.edu1593.1%<0.1%
.gov1100.9%<0.1%

Top-level domains with at least 100 sites.

Most popular sites using only Google Ads

Most popular sites using only Prebid.js

Each technology

FAQ

Which is more popular, Google Ads or Prebid.js?
As of 2026-10-02, Google Ads is detected on 225 of 7,859 popular websites (2.9%) and Prebid.js on 150 (1.9%): Google Ads is 1.5x as common. 6 sites use both.
Which do the most popular websites prefer?
Among the 710 sites of the top 1,000 that we could read, 12 (1.7%) use Google Ads and 25 (3.5%) use Prebid.js.
Can a website use both Google Ads and Prebid.js?
Yes: 6 of the 7,859 sites show both (<0.1%); 219 show only Google Ads and 144 only Prebid.js.