Comparison · Advertising
Google Publisher Tag vs Google Ads: which do popular websites use?
As of 2026-10-03, Google Publisher Tag is detected on 635 of 7,905 popular websites (8.0%) and Google Ads on 225 (2.8%): Google Publisher Tag is 2.8x as common. 30 sites use both.
Adoption at a glance
| Google Publisher Tag | Google Ads | |
|---|---|---|
| Sites using it | 635 | 225 |
| Share of 7,905 sites | 8.0% | 2.8% |
| Share of the top 1,000 sites (719 readable) | 12% | 1.7% |
| Only this one of the two | 605 | 195 |
Both: 30 sites. Detected on 2026-10-03 from the home page; a technology that leaves no trace there is not counted.
By site sector
| Sector | Sites | Google Publisher Tag | Google Ads |
|---|---|---|---|
| Other | 6,341 | 7.4% | 3.1% |
| News | 349 | 35% | 1.7% |
| Entertainment | 316 | 6.3% | 2.2% |
| Education | 247 | <0.1% | 2.4% |
| Government | 243 | 1.2% | 1.6% |
| Technology | 135 | 1.5% | 1.5% |
| Finance | 97 | 3.1% | <0.1% |
| E-commerce | 92 | 8.7% | 2.2% |
Share of the sector's sites using each technology; sectors with at least 50 sites.
By top-level domain
| TLD | Sites | Google Publisher Tag | Google Ads |
|---|---|---|---|
| .com | 4,168 | 8.3% | 3.1% |
| .org | 439 | 5.2% | 1.1% |
| .net | 335 | 4.8% | 3.0% |
| .ru | 259 | 0.4% | 1.2% |
| .jp | 190 | 22% | 5.8% |
| .io | 187 | 0.5% | 4.3% |
| .de | 181 | 1.7% | 1.1% |
| .edu | 160 | <0.1% | 3.1% |
| .gov | 110 | <0.1% | 0.9% |
Top-level domains with at least 100 sites.
Most popular sites using only Google Publisher Tag
- yahoo.com #28
- nytimes.com #67
- theguardian.com #85
- weather.com #135
- bloomberg.com #168
- espn.com #174
- businessinsider.com #199
- goodreads.com #205
- indiatimes.com #226
- wired.com #244
- uol.com.br #250
- usatoday.com #262
- target.com #267
- independent.co.uk #327
- cnet.com #328
- theverge.com #380
- daum.net #384
- hbr.org #397
- genius.com #417
- webmd.com #432
Most popular sites using only Google Ads
- mediatek.com #221
- porkbun.com #305
- oxylabs.io #321
- garmin.com #474
- carsensor.net #676
- therapservices.net #761
- amocrm.ru #856
- elegantthemes.com #908
- ahrefs.com #1,068
- proofpoint.com #1,101
- rollingstone.com #1,269
- ssl.com #1,302
- clickup.com #1,384
- franceinfo.fr #1,461
- discovery.com #1,475
- podbean.com #1,487
- directnic.com #1,546
- crazyegg.com #1,553
- calameo.com #1,599
- foodnetwork.com #1,622
Each technology
FAQ
- Which is more popular, Google Publisher Tag or Google Ads?
- As of 2026-10-03, Google Publisher Tag is detected on 635 of 7,905 popular websites (8.0%) and Google Ads on 225 (2.8%): Google Publisher Tag is 2.8x as common. 30 sites use both.
- Which do the most popular websites prefer?
- Among the 719 sites of the top 1,000 that we could read, 84 (12%) use Google Publisher Tag and 12 (1.7%) use Google Ads.
- Can a website use both Google Publisher Tag and Google Ads?
- Yes: 30 of the 7,905 sites show both (0.4%); 605 show only Google Publisher Tag and 195 only Google Ads.