Comparison · Advertising
Google Publisher Tag vs Google AdSense: which do popular websites use?
As of 2026-10-03, Google Publisher Tag is detected on 635 of 7,905 popular websites (8.0%) and Google AdSense on 256 (3.2%): Google Publisher Tag is 2.5x as common. 73 sites use both.
Adoption at a glance
| Google Publisher Tag | Google AdSense | |
|---|---|---|
| Sites using it | 635 | 256 |
| Share of 7,905 sites | 8.0% | 3.2% |
| Share of the top 1,000 sites (719 readable) | 12% | 2.8% |
| Only this one of the two | 562 | 183 |
Both: 73 sites. Detected on 2026-10-03 from the home page; a technology that leaves no trace there is not counted.
By site sector
| Sector | Sites | Google Publisher Tag | Google AdSense |
|---|---|---|---|
| Other | 6,341 | 7.4% | 3.4% |
| News | 349 | 35% | 7.2% |
| Entertainment | 316 | 6.3% | 3.8% |
| Education | 247 | <0.1% | <0.1% |
| Government | 243 | 1.2% | <0.1% |
| Technology | 135 | 1.5% | 2.2% |
| Finance | 97 | 3.1% | <0.1% |
| E-commerce | 92 | 8.7% | 1.1% |
Share of the sector's sites using each technology; sectors with at least 50 sites.
By top-level domain
| TLD | Sites | Google Publisher Tag | Google AdSense |
|---|---|---|---|
| .com | 4,168 | 8.3% | 3.3% |
| .org | 439 | 5.2% | 2.5% |
| .net | 335 | 4.8% | 5.7% |
| .ru | 259 | 0.4% | 1.2% |
| .jp | 190 | 22% | 4.7% |
| .io | 187 | 0.5% | 2.1% |
| .de | 181 | 1.7% | <0.1% |
| .edu | 160 | <0.1% | <0.1% |
| .gov | 110 | <0.1% | <0.1% |
Top-level domains with at least 100 sites.
Most popular sites using only Google Publisher Tag
- yahoo.com #28
- nytimes.com #67
- theguardian.com #85
- weather.com #135
- bloomberg.com #168
- espn.com #174
- globo.com #177
- goodreads.com #205
- indiatimes.com #226
- wired.com #244
- uol.com.br #250
- usatoday.com #262
- target.com #267
- independent.co.uk #327
- cnet.com #328
- theverge.com #380
- hbr.org #397
- genius.com #417
- webmd.com #432
- corriere.it #433
Most popular sites using only Google AdSense
- flashscore.com #449
- bfmtv.com #496
- gsmarena.com #518
- fdown.net #652
- haberler.com #655
- nosv.org #705
- ssstik.io #712
- dogdrip.net #730
- promiedos.com.ar #812
- az24.vn #826
- staseraintv.com #830
- mobcup.fm #832
- kolkataff.tv #840
- wikihow.com #940
- clickpetroleoegas.com.br #955
- diretta.it #968
- histats.com #1,361
- wshareit.com #1,387
- caniuse.com #1,606
- imagemagick.org #1,654
Each technology
FAQ
- Which is more popular, Google Publisher Tag or Google AdSense?
- As of 2026-10-03, Google Publisher Tag is detected on 635 of 7,905 popular websites (8.0%) and Google AdSense on 256 (3.2%): Google Publisher Tag is 2.5x as common. 73 sites use both.
- Which do the most popular websites prefer?
- Among the 719 sites of the top 1,000 that we could read, 84 (12%) use Google Publisher Tag and 20 (2.8%) use Google AdSense.
- Can a website use both Google Publisher Tag and Google AdSense?
- Yes: 73 of the 7,905 sites show both (0.9%); 562 show only Google Publisher Tag and 183 only Google AdSense.