Comparison · Advertising
Google Publisher Tag vs Meta Pixel: which do popular websites use?
As of 2026-10-03, Google Publisher Tag is detected on 635 of 7,905 popular websites (8.0%) and Meta Pixel on 334 (4.2%): Google Publisher Tag is 1.9x as common. 65 sites use both.
Adoption at a glance
| Google Publisher Tag | Meta Pixel | |
|---|---|---|
| Sites using it | 635 | 334 |
| Share of 7,905 sites | 8.0% | 4.2% |
| Share of the top 1,000 sites (719 readable) | 12% | 3.3% |
| Only this one of the two | 570 | 269 |
Both: 65 sites. Detected on 2026-10-03 from the home page; a technology that leaves no trace there is not counted.
By site sector
| Sector | Sites | Google Publisher Tag | Meta Pixel |
|---|---|---|---|
| Other | 6,341 | 7.4% | 4.4% |
| News | 349 | 35% | 6.0% |
| Entertainment | 316 | 6.3% | 1.9% |
| Education | 247 | <0.1% | 2.8% |
| Government | 243 | 1.2% | 2.1% |
| Technology | 135 | 1.5% | 2.2% |
| Finance | 97 | 3.1% | 8.2% |
| E-commerce | 92 | 8.7% | 3.3% |
Share of the sector's sites using each technology; sectors with at least 50 sites.
By top-level domain
| TLD | Sites | Google Publisher Tag | Meta Pixel |
|---|---|---|---|
| .com | 4,168 | 8.3% | 4.6% |
| .org | 439 | 5.2% | 1.8% |
| .net | 335 | 4.8% | 3.3% |
| .ru | 259 | 0.4% | 0.4% |
| .jp | 190 | 22% | 3.7% |
| .io | 187 | 0.5% | 3.7% |
| .de | 181 | 1.7% | <0.1% |
| .edu | 160 | <0.1% | 3.1% |
| .gov | 110 | <0.1% | 1.8% |
Top-level domains with at least 100 sites.
Most popular sites using only Google Publisher Tag
- yahoo.com #28
- nytimes.com #67
- theguardian.com #85
- weather.com #135
- bloomberg.com #168
- espn.com #174
- globo.com #177
- businessinsider.com #199
- goodreads.com #205
- indiatimes.com #226
- wired.com #244
- uol.com.br #250
- usatoday.com #262
- target.com #267
- independent.co.uk #327
- cnet.com #328
- theverge.com #380
- daum.net #384
- hbr.org #397
- genius.com #417
Most popular sites using only Meta Pixel
- mediatek.com #221
- 2gis.com #288
- porkbun.com #305
- nikkei.com #346
- infobae.com #463
- maricopa.gov #485
- giphy.com #506
- hltv.org #524
- remove.bg #562
- kakao.com #584
- carsensor.net #676
- index.hr #698
- gcash.com #709
- 1mg.com #727
- therapservices.net #761
- akismet.com #846
- ninjarmm.com #969
- meetup.com #994
- eskimi.com #1,057
- ahrefs.com #1,068
Each technology
FAQ
- Which is more popular, Google Publisher Tag or Meta Pixel?
- As of 2026-10-03, Google Publisher Tag is detected on 635 of 7,905 popular websites (8.0%) and Meta Pixel on 334 (4.2%): Google Publisher Tag is 1.9x as common. 65 sites use both.
- Which do the most popular websites prefer?
- Among the 719 sites of the top 1,000 that we could read, 84 (12%) use Google Publisher Tag and 24 (3.3%) use Meta Pixel.
- Can a website use both Google Publisher Tag and Meta Pixel?
- Yes: 65 of the 7,905 sites show both (0.8%); 570 show only Google Publisher Tag and 269 only Meta Pixel.