Comparison · Advertising
Google Publisher Tag vs Prebid.js: which do popular websites use?
As of 2026-10-02, Google Publisher Tag is detected on 625 of 7,859 popular websites (8.0%) and Prebid.js on 150 (1.9%): Google Publisher Tag is 4.2x as common. 123 sites use both.
Adoption at a glance
| Google Publisher Tag | Prebid.js | |
|---|---|---|
| Sites using it | 625 | 150 |
| Share of 7,859 sites | 8.0% | 1.9% |
| Share of the top 1,000 sites (710 readable) | 12% | 3.5% |
| Only this one of the two | 502 | 27 |
Both: 123 sites. Detected on 2026-10-02 from the home page; a technology that leaves no trace there is not counted.
By site sector
| Sector | Sites | Google Publisher Tag | Prebid.js |
|---|---|---|---|
| Other | 6,305 | 7.3% | 1.6% |
| News | 347 | 34% | 12% |
| Entertainment | 314 | 6.4% | 1.0% |
| Education | 246 | <0.1% | <0.1% |
| Government | 241 | 1.2% | <0.1% |
| Technology | 133 | 1.5% | 0.8% |
| Finance | 97 | 3.1% | <0.1% |
| E-commerce | 93 | 8.6% | <0.1% |
Share of the sector's sites using each technology; sectors with at least 50 sites.
By top-level domain
| TLD | Sites | Google Publisher Tag | Prebid.js |
|---|---|---|---|
| .com | 4,138 | 8.2% | 1.9% |
| .org | 437 | 5.3% | 0.5% |
| .net | 333 | 4.2% | 0.6% |
| .ru | 258 | 0.4% | 0.4% |
| .jp | 189 | 22% | 7.9% |
| .io | 185 | 0.5% | <0.1% |
| .de | 180 | 1.7% | <0.1% |
| .edu | 159 | <0.1% | <0.1% |
| .gov | 110 | <0.1% | <0.1% |
Top-level domains with at least 100 sites.
Most popular sites using only Google Publisher Tag
- theguardian.com #85
- weather.com #135
- globo.com #177
- businessinsider.com #199
- goodreads.com #205
- indiatimes.com #226
- wired.com #244
- usatoday.com #262
- target.com #267
- independent.co.uk #327
- cnet.com #328
- theverge.com #380
- daum.net #384
- hbr.org #397
- genius.com #417
- webmd.com #432
- corriere.it #433
- healthline.com #454
- pbs.org #479
- tabelog.com #501
Most popular sites using only Prebid.js
- foxnews.com #228
- flightradar24.com #446
- index.hr #698
- ria.ru #1,206
- eldiario.es #2,498
- wallpapers.com #3,134
- ledauphine.com #3,527
- thenation.com #3,785
- thanhnien.vn #3,835
- leprogres.fr #3,837
- elcorreo.com #4,002
- windguru.cz #4,201
- klix.ba #4,403
- stirileprotv.ro #4,645
- libramemoria.com #5,071
- g4media.ro #5,124
- ikman.lk #5,131
- prosport.ro #5,192
- olhardigital.com.br #5,205
- playvids.com #5,801
Each technology
FAQ
- Which is more popular, Google Publisher Tag or Prebid.js?
- As of 2026-10-02, Google Publisher Tag is detected on 625 of 7,859 popular websites (8.0%) and Prebid.js on 150 (1.9%): Google Publisher Tag is 4.2x as common. 123 sites use both.
- Which do the most popular websites prefer?
- Among the 710 sites of the top 1,000 that we could read, 82 (12%) use Google Publisher Tag and 25 (3.5%) use Prebid.js.
- Can a website use both Google Publisher Tag and Prebid.js?
- Yes: 123 of the 7,859 sites show both (1.6%); 502 show only Google Publisher Tag and 27 only Prebid.js.