Comparison · Tag manager
Google Tag Manager vs Adobe Experience Platform Launch: which do popular websites use?
As of 2026-10-02, Google Tag Manager is detected on 3,290 of 7,859 popular websites (42%) and Adobe Experience Platform Launch on 272 (3.5%): Google Tag Manager is 12x as common. 67 sites use both.
Adoption at a glance
| Google Tag Manager | Adobe Experience Platform Launch | |
|---|---|---|
| Sites using it | 3,290 | 272 |
| Share of 7,859 sites | 42% | 3.5% |
| Share of the top 1,000 sites (710 readable) | 40% | 5.2% |
| Only this one of the two | 3,223 | 205 |
Both: 67 sites. Detected on 2026-10-02 from the home page; a technology that leaves no trace there is not counted.
By site sector
| Sector | Sites | Google Tag Manager | Adobe Experience Platform Launch |
|---|---|---|---|
| Other | 6,305 | 42% | 3.4% |
| News | 347 | 49% | 4.6% |
| Entertainment | 314 | 21% | 1.0% |
| Education | 246 | 75% | 3.7% |
| Government | 241 | 39% | 4.1% |
| Technology | 133 | 38% | 9.0% |
| Finance | 97 | 43% | 2.1% |
| E-commerce | 93 | 41% | 4.3% |
Share of the sector's sites using each technology; sectors with at least 50 sites.
By top-level domain
| TLD | Sites | Google Tag Manager | Adobe Experience Platform Launch |
|---|---|---|---|
| .com | 4,138 | 44% | 4.8% |
| .org | 437 | 38% | 2.5% |
| .net | 333 | 27% | 1.5% |
| .ru | 258 | 17% | <0.1% |
| .jp | 189 | 67% | 5.3% |
| .io | 185 | 42% | <0.1% |
| .de | 180 | 24% | 2.2% |
| .edu | 159 | 87% | 0.6% |
| .gov | 110 | 56% | 4.5% |
Top-level domains with at least 100 sites.
Most popular sites using only Google Tag Manager
- cloudflare.com #2
- wordpress.org #22
- zoom.us #32
- opera.com #37
- discord.gg #61
- kaspersky.com #63
- nytimes.com #67
- paypal.com #71
- hosting24.com #77
- flickr.com #80
- android.com #87
- ubuntu.com #93
- mit.edu #98
- nist.gov #105
- cpanel.net #108
- roku.com #113
- who.int #114
- googleblog.com #123
- hp.com #124
- nature.com #126
Most popular sites using only Adobe Experience Platform Launch
- samsung.com #46
- windows.com #47
- telekom.net #89
- ibm.com #120
- wiley.com #136
- nvidia.com #164
- paloaltonetworks.com #195
- teamviewer.com #260
- playstation.com #265
- target.com #267
- linode.com #283
- loc.gov #289
- elpais.com #296
- xbox.com #362
- hbr.org #397
- nbcnews.com #401
- deloitte.com #418
- smartthings.com #421
- webmd.com #432
- as.com #493
Each technology
FAQ
- Which is more popular, Google Tag Manager or Adobe Experience Platform Launch?
- As of 2026-10-02, Google Tag Manager is detected on 3,290 of 7,859 popular websites (42%) and Adobe Experience Platform Launch on 272 (3.5%): Google Tag Manager is 12x as common. 67 sites use both.
- Which do the most popular websites prefer?
- Among the 710 sites of the top 1,000 that we could read, 286 (40%) use Google Tag Manager and 37 (5.2%) use Adobe Experience Platform Launch.
- Can a website use both Google Tag Manager and Adobe Experience Platform Launch?
- Yes: 67 of the 7,859 sites show both (0.9%); 3,223 show only Google Tag Manager and 205 only Adobe Experience Platform Launch.