Comparison · Tag manager
Google Tag Manager vs Tealium: which do popular websites use?
As of 2026-10-02, Google Tag Manager is detected on 3,290 of 7,859 popular websites (42%) and Tealium on 86 (1.1%): Google Tag Manager is 38x as common. 22 sites use both.
Adoption at a glance
| Google Tag Manager | Tealium | |
|---|---|---|
| Sites using it | 3,290 | 86 |
| Share of 7,859 sites | 42% | 1.1% |
| Share of the top 1,000 sites (710 readable) | 40% | 2.0% |
| Only this one of the two | 3,268 | 64 |
Both: 22 sites. Detected on 2026-10-02 from the home page; a technology that leaves no trace there is not counted.
By site sector
| Sector | Sites | Google Tag Manager | Tealium |
|---|---|---|---|
| Other | 6,305 | 42% | 1.0% |
| News | 347 | 49% | 3.5% |
| Entertainment | 314 | 21% | <0.1% |
| Education | 246 | 75% | <0.1% |
| Government | 241 | 39% | <0.1% |
| Technology | 133 | 38% | 2.3% |
| Finance | 97 | 43% | 2.1% |
| E-commerce | 93 | 41% | <0.1% |
Share of the sector's sites using each technology; sectors with at least 50 sites.
By top-level domain
| TLD | Sites | Google Tag Manager | Tealium |
|---|---|---|---|
| .com | 4,138 | 44% | 1.5% |
| .org | 437 | 38% | 0.5% |
| .net | 333 | 27% | 1.2% |
| .ru | 258 | 17% | <0.1% |
| .jp | 189 | 67% | <0.1% |
| .io | 185 | 42% | 0.5% |
| .de | 180 | 24% | 1.1% |
| .edu | 159 | 87% | <0.1% |
| .gov | 110 | 56% | <0.1% |
Top-level domains with at least 100 sites.
Most popular sites using only Google Tag Manager
- cloudflare.com #2
- wordpress.org #22
- zoom.us #32
- opera.com #37
- discord.gg #61
- kaspersky.com #63
- nytimes.com #67
- paypal.com #71
- hosting24.com #77
- flickr.com #80
- android.com #87
- ubuntu.com #93
- mit.edu #98
- nist.gov #105
- cpanel.net #108
- roku.com #113
- who.int #114
- googleblog.com #123
- hp.com #124
- nature.com #126
Most popular sites using only Tealium
- f5.com #40
- intuit.com #58
- telekom.net #89
- huawei.com #190
- trendmicro.com #239
- cbsnews.com #316
- uber.com #326
- bild.de #342
- corriere.it #433
- elmundo.es #442
- marca.com #500
- thesun.co.uk #1,080
- paramountplus.com #1,124
- here.com #1,265
- gmx.net #1,289
- visa.com #1,312
- ubereats.com #1,576
- instructables.com #1,609
- cbssports.com #1,659
- nfl.com #1,674
Each technology
FAQ
- Which is more popular, Google Tag Manager or Tealium?
- As of 2026-10-02, Google Tag Manager is detected on 3,290 of 7,859 popular websites (42%) and Tealium on 86 (1.1%): Google Tag Manager is 38x as common. 22 sites use both.
- Which do the most popular websites prefer?
- Among the 710 sites of the top 1,000 that we could read, 286 (40%) use Google Tag Manager and 14 (2.0%) use Tealium.
- Can a website use both Google Tag Manager and Tealium?
- Yes: 22 of the 7,859 sites show both (0.3%); 3,268 show only Google Tag Manager and 64 only Tealium.