TidyToolsTech Stack Index · detected

Comparison · Marketing automation

HubSpot vs Mailchimp: which do popular websites use?

As of 2026-10-03, HubSpot is detected on 259 of 7,905 popular websites (3.3%) and Mailchimp on 44 (0.6%): HubSpot is 5.9x as common. 1 sites use both.

Adoption at a glance

HubSpotMailchimp
Sites using it25944
Share of 7,905 sites3.3%0.6%
Share of the top 1,000 sites (719 readable)1.1%0.7%
Only this one of the two25843

Both: 1 sites. Detected on 2026-10-03 from the home page; a technology that leaves no trace there is not counted.

By site sector

SectorSitesHubSpotMailchimp
Other6,3413.8%0.6%
News3490.6%0.9%
Entertainment3160.9%<0.1%
Education2471.2%0.8%
Government243<0.1%0.8%
Technology1353.0%0.7%
Finance972.1%<0.1%
E-commerce921.1%<0.1%

Share of the sector's sites using each technology; sectors with at least 50 sites.

By top-level domain

TLDSitesHubSpotMailchimp
.com4,1684.4%0.6%
.org4393.0%1.8%
.net3353.6%0.3%
.ru259<0.1%<0.1%
.jp1900.5%<0.1%
.io18711%0.5%
.de181<0.1%0.6%
.edu1601.3%1.3%
.gov110<0.1%1.8%

Top-level domains with at least 100 sites.

Most popular sites using only HubSpot

Most popular sites using only Mailchimp

Each technology

FAQ

Which is more popular, HubSpot or Mailchimp?
As of 2026-10-03, HubSpot is detected on 259 of 7,905 popular websites (3.3%) and Mailchimp on 44 (0.6%): HubSpot is 5.9x as common. 1 sites use both.
Which do the most popular websites prefer?
Among the 719 sites of the top 1,000 that we could read, 8 (1.1%) use HubSpot and 5 (0.7%) use Mailchimp.
Can a website use both HubSpot and Mailchimp?
Yes: 1 of the 7,905 sites show both (<0.1%); 258 show only HubSpot and 43 only Mailchimp.