Comparison · Marketing automation
HubSpot vs Marketo: which do popular websites use?
As of 2026-10-03, HubSpot is detected on 259 of 7,905 popular websites (3.3%) and Marketo on 90 (1.1%): HubSpot is 2.9x as common. 0 sites use both.
Adoption at a glance
| HubSpot | Marketo | |
|---|---|---|
| Sites using it | 259 | 90 |
| Share of 7,905 sites | 3.3% | 1.1% |
| Share of the top 1,000 sites (719 readable) | 1.1% | 0.8% |
| Only this one of the two | 259 | 90 |
Both: 0 sites. Detected on 2026-10-03 from the home page; a technology that leaves no trace there is not counted.
By site sector
| Sector | Sites | HubSpot | Marketo |
|---|---|---|---|
| Other | 6,341 | 3.8% | 1.3% |
| News | 349 | 0.6% | <0.1% |
| Entertainment | 316 | 0.9% | <0.1% |
| Education | 247 | 1.2% | 0.4% |
| Government | 243 | <0.1% | <0.1% |
| Technology | 135 | 3.0% | 3.7% |
| Finance | 97 | 2.1% | 4.1% |
| E-commerce | 92 | 1.1% | <0.1% |
Share of the sector's sites using each technology; sectors with at least 50 sites.
By top-level domain
| TLD | Sites | HubSpot | Marketo |
|---|---|---|---|
| .com | 4,168 | 4.4% | 1.9% |
| .org | 439 | 3.0% | 0.2% |
| .net | 335 | 3.6% | 0.3% |
| .ru | 259 | <0.1% | <0.1% |
| .jp | 190 | 0.5% | 0.5% |
| .io | 187 | 11% | 2.1% |
| .de | 181 | <0.1% | <0.1% |
| .edu | 160 | 1.3% | 0.6% |
| .gov | 110 | <0.1% | <0.1% |
Top-level domains with at least 100 sites.
Most popular sites using only HubSpot
- hubspot.com #112
- mediatek.com #221
- klaviyo.com #266
- one.com #536
- plos.org #539
- mapbox.com #936
- appier.net #937
- moengage.com #949
- livechatinc.com #1,003
- connatix.com #1,009
- transip.nl #1,053
- sonobi.com #1,058
- primis.tech #1,066
- yotpo.com #1,067
- aniview.com #1,074
- laravel.com #1,130
- semanticscholar.org #1,134
- quantummetric.com #1,148
- adswizz.com #1,154
- useinsider.com #1,158
Most popular sites using only Marketo
- gitlab.com #161
- calendly.com #172
- okta.com #208
- linode.com #283
- instructure.com #482
- medallia.com #867
- privacymanager.io #1,004
- datto.com #1,093
- proofpoint.com #1,101
- innovid.com #1,157
- screenconnect.com #1,173
- bazaarvoice.com #1,221
- here.com #1,265
- flurry.com #1,339
- tenable.com #1,382
- clickup.com #1,384
- visualwebsiteoptimizer.com #1,385
- webflow.com #1,457
- zscaler.com #1,458
- airtable.com #1,547
Each technology
- Websites using HubSpot (259)
- Websites using Marketo (90)
FAQ
- Which is more popular, HubSpot or Marketo?
- As of 2026-10-03, HubSpot is detected on 259 of 7,905 popular websites (3.3%) and Marketo on 90 (1.1%): HubSpot is 2.9x as common. 0 sites use both.
- Which do the most popular websites prefer?
- Among the 719 sites of the top 1,000 that we could read, 8 (1.1%) use HubSpot and 6 (0.8%) use Marketo.
- Can a website use both HubSpot and Marketo?
- Yes: 0 of the 7,905 sites show both (<0.1%); 259 show only HubSpot and 90 only Marketo.