Comparison · Advertising
Meta Pixel vs Google Ads: which do popular websites use?
As of 2026-10-03, Meta Pixel is detected on 334 of 7,905 popular websites (4.2%) and Google Ads on 225 (2.8%): Meta Pixel is 1.5x as common. 64 sites use both.
Adoption at a glance
| Meta Pixel | Google Ads | |
|---|---|---|
| Sites using it | 334 | 225 |
| Share of 7,905 sites | 4.2% | 2.8% |
| Share of the top 1,000 sites (719 readable) | 3.3% | 1.7% |
| Only this one of the two | 270 | 161 |
Both: 64 sites. Detected on 2026-10-03 from the home page; a technology that leaves no trace there is not counted.
By site sector
| Sector | Sites | Meta Pixel | Google Ads |
|---|---|---|---|
| Other | 6,341 | 4.4% | 3.1% |
| News | 349 | 6.0% | 1.7% |
| Entertainment | 316 | 1.9% | 2.2% |
| Education | 247 | 2.8% | 2.4% |
| Government | 243 | 2.1% | 1.6% |
| Technology | 135 | 2.2% | 1.5% |
| Finance | 97 | 8.2% | <0.1% |
| E-commerce | 92 | 3.3% | 2.2% |
Share of the sector's sites using each technology; sectors with at least 50 sites.
By top-level domain
| TLD | Sites | Meta Pixel | Google Ads |
|---|---|---|---|
| .com | 4,168 | 4.6% | 3.1% |
| .org | 439 | 1.8% | 1.1% |
| .net | 335 | 3.3% | 3.0% |
| .ru | 259 | 0.4% | 1.2% |
| .jp | 190 | 3.7% | 5.8% |
| .io | 187 | 3.7% | 4.3% |
| .de | 181 | <0.1% | 1.1% |
| .edu | 160 | 3.1% | 3.1% |
| .gov | 110 | 1.8% | 0.9% |
Top-level domains with at least 100 sites.
Most popular sites using only Meta Pixel
- 2gis.com #288
- nikkei.com #346
- infobae.com #463
- maricopa.gov #485
- giphy.com #506
- lanacion.com.ar #522
- hltv.org #524
- remove.bg #562
- kakao.com #584
- oricon.co.jp #653
- index.hr #698
- gcash.com #709
- 1mg.com #727
- goodreturns.in #744
- bikewale.com #754
- akismet.com #846
- euronews.com #956
- ninjarmm.com #969
- meetup.com #994
- eskimi.com #1,057
Most popular sites using only Google Ads
- globo.com #177
- oxylabs.io #321
- garmin.com #474
- tabelog.com #501
- ecnavi.jp #809
- amocrm.ru #856
- elegantthemes.com #908
- proofpoint.com #1,101
- rollingstone.com #1,269
- ssl.com #1,302
- clickup.com #1,384
- discovery.com #1,475
- podbean.com #1,487
- calameo.com #1,599
- foodnetwork.com #1,622
- heyzine.com #1,667
- walkme.com #1,721
- billboard.com #1,740
- geeksforgeeks.org #1,760
- flipboard.com #1,766
Each technology
FAQ
- Which is more popular, Meta Pixel or Google Ads?
- As of 2026-10-03, Meta Pixel is detected on 334 of 7,905 popular websites (4.2%) and Google Ads on 225 (2.8%): Meta Pixel is 1.5x as common. 64 sites use both.
- Which do the most popular websites prefer?
- Among the 719 sites of the top 1,000 that we could read, 24 (3.3%) use Meta Pixel and 12 (1.7%) use Google Ads.
- Can a website use both Meta Pixel and Google Ads?
- Yes: 64 of the 7,905 sites show both (0.8%); 270 show only Meta Pixel and 161 only Google Ads.