Comparison · Advertising
Meta Pixel vs Prebid.js: which do popular websites use?
As of 2026-10-02, Meta Pixel is detected on 333 of 7,859 popular websites (4.2%) and Prebid.js on 150 (1.9%): Meta Pixel is 2.2x as common. 22 sites use both.
Adoption at a glance
| Meta Pixel | Prebid.js | |
|---|---|---|
| Sites using it | 333 | 150 |
| Share of 7,859 sites | 4.2% | 1.9% |
| Share of the top 1,000 sites (710 readable) | 3.2% | 3.5% |
| Only this one of the two | 311 | 128 |
Both: 22 sites. Detected on 2026-10-02 from the home page; a technology that leaves no trace there is not counted.
By site sector
| Sector | Sites | Meta Pixel | Prebid.js |
|---|---|---|---|
| Other | 6,305 | 4.4% | 1.6% |
| News | 347 | 5.8% | 12% |
| Entertainment | 314 | 1.9% | 1.0% |
| Education | 246 | 2.8% | <0.1% |
| Government | 241 | 2.1% | <0.1% |
| Technology | 133 | 2.3% | 0.8% |
| Finance | 97 | 8.2% | <0.1% |
| E-commerce | 93 | 3.2% | <0.1% |
Share of the sector's sites using each technology; sectors with at least 50 sites.
By top-level domain
| TLD | Sites | Meta Pixel | Prebid.js |
|---|---|---|---|
| .com | 4,138 | 4.7% | 1.9% |
| .org | 437 | 1.6% | 0.5% |
| .net | 333 | 3.3% | 0.6% |
| .ru | 258 | 0.4% | 0.4% |
| .jp | 189 | 3.7% | 7.9% |
| .io | 185 | 3.8% | <0.1% |
| .de | 180 | <0.1% | <0.1% |
| .edu | 159 | 3.1% | <0.1% |
| .gov | 110 | 1.8% | <0.1% |
Top-level domains with at least 100 sites.
Most popular sites using only Meta Pixel
- mediatek.com #221
- 2gis.com #288
- porkbun.com #305
- nikkei.com #346
- infobae.com #463
- maricopa.gov #485
- giphy.com #506
- lanacion.com.ar #522
- itmedia.co.jp #545
- remove.bg #562
- kakao.com #584
- oricon.co.jp #653
- carsensor.net #676
- gcash.com #709
- 1mg.com #727
- bikewale.com #754
- therapservices.net #761
- akismet.com #846
- euronews.com #956
- ninjarmm.com #969
Most popular sites using only Prebid.js
- yahoo.com #28
- nytimes.com #67
- espn.com #174
- foxnews.com #228
- uol.com.br #250
- elmundo.es #442
- flightradar24.com #446
- terra.com.br #491
- marca.com #500
- nypost.com #528
- livedoor.com #589
- tenki.jp #642
- nikkansports.com #659
- dagbladet.no #668
- blic.rs #693
- 24h.com.vn #697
- sozcu.com.tr #699
- 3bmeteo.com #700
- sondakika.com #726
- trilltrill.jp #756
Each technology
FAQ
- Which is more popular, Meta Pixel or Prebid.js?
- As of 2026-10-02, Meta Pixel is detected on 333 of 7,859 popular websites (4.2%) and Prebid.js on 150 (1.9%): Meta Pixel is 2.2x as common. 22 sites use both.
- Which do the most popular websites prefer?
- Among the 710 sites of the top 1,000 that we could read, 23 (3.2%) use Meta Pixel and 25 (3.5%) use Prebid.js.
- Can a website use both Meta Pixel and Prebid.js?
- Yes: 22 of the 7,859 sites show both (0.3%); 311 show only Meta Pixel and 128 only Prebid.js.