TidyToolsTech Stack Index · detected

Comparison · A/B testing

VWO vs Optimizely: which do popular websites use?

As of 2026-10-02, VWO is detected on 142 of 7,859 popular websites (1.8%) and Optimizely on 91 (1.2%): VWO is 1.6x as common. 0 sites use both.

Adoption at a glance

VWOOptimizely
Sites using it14291
Share of 7,859 sites1.8%1.2%
Share of the top 1,000 sites (710 readable)1.3%1.4%
Only this one of the two14291

Both: 0 sites. Detected on 2026-10-02 from the home page; a technology that leaves no trace there is not counted.

By site sector

SectorSitesVWOOptimizely
Other6,3051.9%1.2%
News3470.9%1.2%
Entertainment3140.6%<0.1%
Education2461.2%0.8%
Government2410.4%<0.1%
Technology1333.0%3.8%
Finance974.1%2.1%
E-commerce934.3%<0.1%

Share of the sector's sites using each technology; sectors with at least 50 sites.

By top-level domain

TLDSitesVWOOptimizely
.com4,1382.6%1.8%
.org4372.1%1.6%
.net3330.9%0.3%
.ru258<0.1%<0.1%
.jp1890.5%<0.1%
.io1851.6%<0.1%
.de1800.6%<0.1%
.edu1590.6%0.6%
.gov110<0.1%<0.1%

Top-level domains with at least 100 sites.

Most popular sites using only VWO

Most popular sites using only Optimizely

Each technology

FAQ

Which is more popular, VWO or Optimizely?
As of 2026-10-02, VWO is detected on 142 of 7,859 popular websites (1.8%) and Optimizely on 91 (1.2%): VWO is 1.6x as common. 0 sites use both.
Which do the most popular websites prefer?
Among the 710 sites of the top 1,000 that we could read, 9 (1.3%) use VWO and 10 (1.4%) use Optimizely.
Can a website use both VWO and Optimizely?
Yes: 0 of the 7,859 sites show both (<0.1%); 142 show only VWO and 91 only Optimizely.