Comparison · A/B testing
VWO vs Optimizely: which do popular websites use?
As of 2026-10-02, VWO is detected on 142 of 7,859 popular websites (1.8%) and Optimizely on 91 (1.2%): VWO is 1.6x as common. 0 sites use both.
Adoption at a glance
| VWO | Optimizely | |
|---|---|---|
| Sites using it | 142 | 91 |
| Share of 7,859 sites | 1.8% | 1.2% |
| Share of the top 1,000 sites (710 readable) | 1.3% | 1.4% |
| Only this one of the two | 142 | 91 |
Both: 0 sites. Detected on 2026-10-02 from the home page; a technology that leaves no trace there is not counted.
By site sector
| Sector | Sites | VWO | Optimizely |
|---|---|---|---|
| Other | 6,305 | 1.9% | 1.2% |
| News | 347 | 0.9% | 1.2% |
| Entertainment | 314 | 0.6% | <0.1% |
| Education | 246 | 1.2% | 0.8% |
| Government | 241 | 0.4% | <0.1% |
| Technology | 133 | 3.0% | 3.8% |
| Finance | 97 | 4.1% | 2.1% |
| E-commerce | 93 | 4.3% | <0.1% |
Share of the sector's sites using each technology; sectors with at least 50 sites.
By top-level domain
| TLD | Sites | VWO | Optimizely |
|---|---|---|---|
| .com | 4,138 | 2.6% | 1.8% |
| .org | 437 | 2.1% | 1.6% |
| .net | 333 | 0.9% | 0.3% |
| .ru | 258 | <0.1% | <0.1% |
| .jp | 189 | 0.5% | <0.1% |
| .io | 185 | 1.6% | <0.1% |
| .de | 180 | 0.6% | <0.1% |
| .edu | 159 | 0.6% | 0.6% |
| .gov | 110 | <0.1% | <0.1% |
Top-level domains with at least 100 sites.
Most popular sites using only VWO
- forbes.com #94
- cpanel.net #108
- checkpoint.com #153
- qualtrics.com #414
- rightmove.co.uk #567
- twilio.com #667
- carsensor.net #676
- adroll.com #869
- oreilly.com #942
- proofpoint.com #1,101
- databricks.com #1,373
- malwarebytes.com #1,590
- egnyte.com #1,628
- threatlocker.com #1,648
- n-able.com #1,650
- leagueoflegends.com #1,888
- trimble.com #1,940
- backblaze.com #2,019
- sundaysky.com #2,022
- loxonecloud.com #2,042
Most popular sites using only Optimizely
- zoom.us #32
- bbc.com #95
- gitlab.com #161
- klaviyo.com #266
- mailchimp.com #333
- typeform.com #473
- eepurl.com #787
- sky.com #905
- clevelandclinic.org #915
- ninjarmm.com #969
- asu.edu #1,081
- asana.com #1,120
- elastic.co #1,139
- inmotionhosting.com #1,161
- screenconnect.com #1,173
- evergage.com #1,288
- zend.com #1,322
- parallels.com #1,363
- starbucks.com #1,367
- webrootcloudav.com #1,370
Each technology
- Websites using VWO (142)
- Websites using Optimizely (91)
FAQ
- Which is more popular, VWO or Optimizely?
- As of 2026-10-02, VWO is detected on 142 of 7,859 popular websites (1.8%) and Optimizely on 91 (1.2%): VWO is 1.6x as common. 0 sites use both.
- Which do the most popular websites prefer?
- Among the 710 sites of the top 1,000 that we could read, 9 (1.3%) use VWO and 10 (1.4%) use Optimizely.
- Can a website use both VWO and Optimizely?
- Yes: 0 of the 7,859 sites show both (<0.1%); 142 show only VWO and 91 only Optimizely.