How to talk about Wikimedia in Education: Wikimania 2019 lightning talk: transcript

Key points

• A 2017-18 survey found the old black logo dull and the Wikipedia Education Program name ignored other Wikimedia projects.
• A mapping exercise found the earliest education activity was in Belgrade, Serbia, in 2005.
• The community voted on a new Wikimedia Education logo, which can be localized with a place or affiliate name.
• Wikimedia Education is an umbrella, so people should still explain their own specific project.
• The education space on Outreach Wiki is being updated, and the brand guidelines explain how to use the logo and talk about the work.
• The team offers a newsletter, office hours, one-on-one office space, monthly affiliate meetings and social media channels.

Chapters

1. 0:00Introduction and the old education logo
2. 1:49Why the branding changed to Wikimedia Education
3. 3:05Community vote and localizing the new logo
4. 3:49Outreach Wiki and the education space
5. 5:55Brand guidelines and explaining your project
6. 7:01Newsletter, office hours and affiliate meetings
7. 8:36Social media and closing

Full transcript

0:00So now, Sailesh will be presenting about how to talk about Wikimedia in education. Yep. You're changing laptops? Oops. Isn't it too long? Come on. Sorry. It's from...

0:32It's from Haifa? Thank you so much. Cool, cool, cool. Thank you. Hi, everyone. Yeah, it's working. Hi, everyone. My name is Sailesh Patnaik. I work with the education team at the Wikimedia Foundation. I guess this is my first presentation at Wikimania, which I'm doing in my volunteer, not in my volunteer capacity.

1:03I had one yesterday. So this is my staff capacity. So let's talk about Wikimedia and education. I was actually trying to be rebel in this, in my slides, so you can see some changes, you can guess it afterwards, I'll say afterwards actually, how I was trying to be rebel. So how many of you remember this logo? The pretty one, right? Oh, Wikipedia education program. Yeah. We did a survey in 2017-18, and the result of the survey said that the black square is dull. Someone even said that it's the black square of death. So, it also got some feedback saying that WEP doesn't recognize the other Wikimedia projects.

1:49we know right it's not 20 2011 we are in 2019 so the best else I'll give an example well we did a mapping exercise last oh it's been two years yes we did no it's last year yeah we did we did the mapping exercise last year in July where we tracked the number of activities education activities happened throughout the world and we found that the earliest education activity that has ever happened was in Serbia. So that dates back to 2005 in Belgrade University.

2:23So that was a time when people started using Wikipedia as an education tool. But by 2011, 12, oh, it's not Wikipedia anymore. We are using Wikidata, Wikimedia Commons, a lot of projects, actually. So how can I relate to Wikipedia education program? Because I don't do my education activity with that project. project. We ask the comms team at the foundation to create a new logo for the education movement. So now we have something called Wikimedia Education, where it's not something we want you to use it. Don't say that I'm doing Wikimedia Education activity. I'll come back to it.

3:05this is a larger umbrella for our movement like glam when you say I'm representing glam I'm representing Wikimedia education but you can always explain the project you are working on you don't have to say I'm just doing a Wikimedia education activity so we worked on this logo we we had three shades of this logo and we asked the we asked the community to vote for it it's the same color with different shades. And by the end of two week voting process, the education community selected this one. So we, whenever you're representing the education, we actually request you to use the logo and the logo can be localized in your context.

3:49You're organizing a workshop in Belgrade University. So you can just say we can meet education and down there Belgrade University or if you want to Represent your affiliate say that, oh, I'm working. This is my team working on education in Wikimedia Deutschland. So that can say Wikimedia education Deutschland. So this disease, there are some guidelines we are following, which I'll come back to it again, to localize the Wikimedia logo. And then it was very surprising for me when I was in Wikimedia Summit Berlin and we had the capacity building group discussions and some one of one of the participants and said that oh I don't know what is outreach wiki is how many of you here doesn't know what outreach wiki is outreach wiki oh wow so actually outreach wiki is a space which which has been used for a long time by the education or gram volunteers that is a documentation stuff for the documentation place for uh uh clam and education movement and we have been using the outreach wiki for a long time

4:55them, but again, the content there is super, super, super outdated. My team is currently working on updating those content, and last year, we got a new design for the Wikimedia space, sorry, the Outreach space on the Wikimedia education space on Outreach Wiki. So when you go to education.wikimedia.org, so this is what you see. we We share some of the highlights of education newsletter, and you can read more news, there are some tabs and a discussion to the Wikimedia space. My colleague, Elena, will be talking about the Wikimedia space. We have an education category on the Wikimedia space, which is super cool. If you have any questions related to Wikimedia and education, and you want to collaborate with someone, come reach out to us through the Wikimedia space. Because we have a Wikipedia and education Facebook group but that again like it's something you don't keep a track

5:55of everything goes missing and you don't know I I read two months back someone posted something that I need that now but I can't find it then we have the one I was talking about we have a page called brand guidelines on resource tab where we can go we can find all this information like how to talk about Wikimedia and education, how to localize the logo, how to use different types of logo, how to use some icons that the team has created for the community.

6:31And so I'm just reading out some examples, like how to give an example, how to talk about Wikimedia and education. It's like Wikimedia Armenia is helping students to gain confidence and improve the digital literacy through engaging in interactive Wikicams. So, as I said that Wikimedia education is a larger umbrella of our movement, but Whatever activities we are doing is always different than the larger umbrella. So you can always explain your project, always try to explain your project because that's how people connect with you.

7:01That's how people collaborate with you. Not like, oh, we did a Wikipedia education program in Christ University, oh, what was about it? Again, you have to explain the same stuff. And we also have the education newsletter. We highlight the stories from community, and we always encourage you to share your story with us. The education newsletter has been subscribed by almost 300 Wikimedia volunteers on their talk page, almost 250 volunteers on their email, and we also post this on different social media networks.

7:44As for the current statistics, I think it is rated by more than 2,000 readers every month. So it has a good readership. I'm just talking about the Wikimedia education newsletter page, not individual newsletters. Individual newsletters get more readership than the page itself. Then the team also organized office hours and office space. Office hours is a collaborative space for, like, it's open for anyone to join, exchange idea, talk to the staffs at Wikimedia Foundation, the education staffs. And office space is more like an one-on-one consultation with the education team. So if you have any questions, if you have, like, something to collaborate on, you can request us for the office space.

8:36And we also organize a monthly affiliates meeting for affiliate staffs from our affiliates to join us for that. We have some here who have joined the last call. Dominic is here. I guess no one else. Yeah. Cool. Then all the social media stuff. We have our Facebook page. We have Twitter. You can find our Twitter account there, Wikimedia do. And if you want to share something, use the hashtag EdwardWikmania. Yeah, that's all.

9:08Thank you. Yeah, feel free to reach out to me if you have any question. I'm not taking questions now. Thanks. We have to see it. Oh, yeah, sure. Feel free to ask a question then. So, Jennifer is speaking about how students can take the roles as a professional development.

Source and licence

Recording: File:How to talk about Wikimedia in Education – Education Lightning Talks — Wikimania 2019 in Stockholm, Sweden.webm by Wikimedia Sverige (2019-08-18), via Wikimedia Commons. Licence: CC BY 3.0.

The transcript is machine speech-to-text by the TidyTools Audio & video transcriber; the summary, key points and chapters were written by Claude from that transcript. Both may contain errors: check the recording before quoting it.