Domain authority
aviva.co.uk domain authority
aviva.co.uk has a domain authority score of 56 out of 100 (moderate), based on 2,640 referring domains and a web graph rank of 19,069 among 133 million domains; its traffic rank is Top 50K websites (Chrome).
56 / 100
2,640
referring domains (backlinks from other domains)
#19,069
web graph rank of 133,241,980 domains
Top 50K
Chrome real-user traffic bucket
All metrics for aviva.co.uk
| Authority score | 56 / 100 |
|---|---|
| Referring domains | 2,640 |
| Web graph rank (harmonic centrality) | #19,069 (top 0.02%) |
| PageRank position | #35,818 |
| Subdomains seen in the crawl | 59 |
| Majestic Million rank | #22,098 |
| Majestic referring subnets / IPs | 2,151 / 4,088 |
| Traffic rank | Top 50K websites (Chrome) |
| Position by authority in our top 20,000 | #15,739 |
How the authority score is calculated
The score is the average of two parts, each from 0 to 100:
- Rank part:
100 × (1 − log10(rank) / log10(N))^0.6, where rank is the domain's harmonic centrality position in the Common Crawl web graph (how close it is to every other domain through links) and N is the number of ranked domains (133,241,980). - Link part:
100 × log10(1 + referring domains) / 7, so 10 million referring domains = 100.
For this domain: rank part 63.8 (web graph rank 19,069 of 133,241,980), link part 48.9 (2,640 referring domains), average 56.4, rounded to 56.
It is consistent across all 120 million domains in the data, so it is good for ranking and filtering lists. It is not Moz Domain Authority or Ahrefs Domain Rating. Referring domains count other domains that link to this one, not individual backlinks; no list of linking pages is included.
Domains with a similar authority score
| # | Domain | Authority | Referring domains | Web graph rank | Traffic rank |
|---|---|---|---|---|---|
| 15,735 | b2match.com | 56 | 2,644 | 22,672 | Top 1M websites (Chrome) |
| 15,736 | azstateparks.com | 56 | 2,643 | 22,442 | Top 500K websites (Chrome) |
| 15,737 | ubu.com | 56 | 2,642 | 18,015 | not in Chrome's top 1M |
| 15,738 | ic.cz | 56 | 2,641 | 18,584 | not in Chrome's top 1M |
| 15,740 | siue.edu | 56 | 2,640 | 22,236 | Top 500K websites (Chrome) |
| 15,741 | btinternet.com | 56 | 2,640 | 26,473 | not in Chrome's top 1M |
| 15,742 | nrcresearchpress.com | 56 | 2,639 | 20,781 | not in Chrome's top 1M |
| 15,743 | hn.cz | 56 | 2,639 | 26,065 | Top 500K websites (Chrome) |
Compare and browse
FAQ
- What is the domain authority of aviva.co.uk?
- aviva.co.uk has a domain authority score of 56 out of 100 (moderate), based on 2,640 referring domains and a web graph rank of 19,069 among 133 million domains; its traffic rank is Top 50K websites (Chrome). The score is our own open-data metric (0-100) and is not Moz Domain Authority or Ahrefs Domain Rating.
- How many backlinks does aviva.co.uk have?
- aviva.co.uk is linked to from 2,640 other domains in the Common Crawl web graph (release cc-main-2026-jul-aug-sep). This counts referring domains, not individual backlinks, and Common Crawl does not see the whole web, so commercial tools that crawl more will show larger numbers.
- How does aviva.co.uk rank among all websites?
- Its web graph rank (harmonic centrality) is 19,069 out of 133,241,980 ranked domains, which puts it in the top 0.02%. Its PageRank position is 35,818. Majestic Million ranks it #22,098.
- Is the aviva.co.uk authority score the same as Moz DA or Ahrefs DR?
- No. It is an independent score computed from open data (Common Crawl, Majestic Million, Chrome UX Report). It is consistent across all domains, so it works for comparing and filtering sites, but the numbers will not match the commercial tools.