Domain authority
direct.gov.uk domain authority
direct.gov.uk has a domain authority score of 60 out of 100 (above average for a business website), based on 7,092 referring domains and a web graph rank of 12,682 among 133 million domains; its traffic rank is Top 50K websites (Chrome).
60 / 100
7,092
referring domains (backlinks from other domains)
#12,682
web graph rank of 133,241,980 domains
Top 50K
Chrome real-user traffic bucket
All metrics for direct.gov.uk
| Authority score | 60 / 100 |
|---|---|
| Referring domains | 7,092 |
| Web graph rank (harmonic centrality) | #12,682 (top 0.01%) |
| PageRank position | #14,619 |
| Subdomains seen in the crawl | 142 |
| Majestic Million rank | #6,448 |
| Majestic referring subnets / IPs | 4,522 / 7,827 |
| Traffic rank | Top 50K websites (Chrome) |
| Position by authority in our top 20,000 | #7,150 |
How the authority score is calculated
The score is the average of two parts, each from 0 to 100:
- Rank part:
100 × (1 − log10(rank) / log10(N))^0.6, where rank is the domain's harmonic centrality position in the Common Crawl web graph (how close it is to every other domain through links) and N is the number of ranked domains (133,241,980). - Link part:
100 × log10(1 + referring domains) / 7, so 10 million referring domains = 100.
For this domain: rank part 65.6 (web graph rank 12,682 of 133,241,980), link part 55.0 (7,092 referring domains), average 60.3, rounded to 60.
It is consistent across all 120 million domains in the data, so it is good for ranking and filtering lists. It is not Moz Domain Authority or Ahrefs Domain Rating. Referring domains count other domains that link to this one, not individual backlinks; no list of linking pages is included.
Domains with a similar authority score
| # | Domain | Authority | Referring domains | Web graph rank | Traffic rank |
|---|---|---|---|---|---|
| 7,146 | padi.com | 60 | 7,102 | 13,079 | Top 500K websites (Chrome) |
| 7,147 | raceroster.com | 60 | 7,100 | 17,580 | Top 50K websites (Chrome) |
| 7,148 | walla.co.il | 60 | 7,099 | 14,844 | Top 10K websites (Chrome) |
| 7,149 | winnipegfreepress.com | 60 | 7,095 | 13,299 | Top 500K websites (Chrome) |
| 7,151 | uj.edu.pl | 60 | 7,088 | 12,088 | Top 500K websites (Chrome) |
| 7,152 | mailerlite.io | 60 | 7,087 | 13,593 | Top 100K websites (Chrome) |
| 7,153 | lavoro.gov.it | 60 | 7,078 | 12,530 | Top 50K websites (Chrome) |
| 7,154 | holidaycheck.de | 60 | 7,074 | 15,155 | Top 10K websites (Chrome) |
Compare and browse
FAQ
- What is the domain authority of direct.gov.uk?
- direct.gov.uk has a domain authority score of 60 out of 100 (above average for a business website), based on 7,092 referring domains and a web graph rank of 12,682 among 133 million domains; its traffic rank is Top 50K websites (Chrome). The score is our own open-data metric (0-100) and is not Moz Domain Authority or Ahrefs Domain Rating.
- How many backlinks does direct.gov.uk have?
- direct.gov.uk is linked to from 7,092 other domains in the Common Crawl web graph (release cc-main-2026-jul-aug-sep). This counts referring domains, not individual backlinks, and Common Crawl does not see the whole web, so commercial tools that crawl more will show larger numbers.
- How does direct.gov.uk rank among all websites?
- Its web graph rank (harmonic centrality) is 12,682 out of 133,241,980 ranked domains, which puts it in the top 0.01%. Its PageRank position is 14,619. Majestic Million ranks it #6,448.
- Is the direct.gov.uk authority score the same as Moz DA or Ahrefs DR?
- No. It is an independent score computed from open data (Common Crawl, Majestic Million, Chrome UX Report). It is consistent across all domains, so it works for comparing and filtering sites, but the numbers will not match the commercial tools.