Comparison · Analytics
Google Analytics vs Matomo: which do popular websites use?
As of 2026-10-02, Google Analytics is detected on 1,670 of 7,859 popular websites (21%) and Matomo on 177 (2.3%): Google Analytics is 9.4x as common. 25 sites use both.
Adoption at a glance
| Google Analytics | Matomo | |
|---|---|---|
| Sites using it | 1,670 | 177 |
| Share of 7,859 sites | 21% | 2.3% |
| Share of the top 1,000 sites (710 readable) | 17% | 1.5% |
| Only this one of the two | 1,645 | 152 |
Both: 25 sites. Detected on 2026-10-02 from the home page; a technology that leaves no trace there is not counted.
By site sector
| Sector | Sites | Google Analytics | Matomo |
|---|---|---|---|
| Other | 6,305 | 21% | 2.5% |
| News | 347 | 19% | 1.2% |
| Entertainment | 314 | 36% | 1.3% |
| Education | 246 | 19% | 0.4% |
| Government | 241 | 22% | 1.7% |
| Technology | 133 | 7.5% | 3.8% |
| Finance | 97 | 13% | <0.1% |
| E-commerce | 93 | 14% | 2.2% |
Share of the sector's sites using each technology; sectors with at least 50 sites.
By top-level domain
| TLD | Sites | Google Analytics | Matomo |
|---|---|---|---|
| .com | 4,138 | 21% | 1.0% |
| .org | 437 | 21% | 3.7% |
| .net | 333 | 29% | 3.0% |
| .ru | 258 | 8.5% | 0.8% |
| .jp | 189 | 16% | 0.5% |
| .io | 185 | 22% | 1.6% |
| .de | 180 | 1.7% | 21% |
| .edu | 159 | 18% | <0.1% |
| .gov | 110 | 21% | 0.9% |
Top-level domains with at least 100 sites.
Most popular sites using only Google Analytics
- roblox.com #29
- ui.com #49
- snapchat.com #55
- base.org #75
- creativecommons.org #82
- un.org #156
- stanford.edu #169
- businessinsider.com #199
- oup.com #238
- cornell.edu #257
- 2gis.com #288
- porkbun.com #305
- viber.com #312
- kick.com #315
- itch.io #325
- imgur.com #334
- mediafire.com #341
- zillow.com #345
- pccc.com #376
- pendo.io #385
Most popular sites using only Matomo
- apache.org #56
- php.net #140
- brave.com #181
- ietf.org #212
- nextcloud.com #462
- meteociel.fr #760
- wpastra.com #793
- dantri.com.vn #914
- hetzner.com #946
- inmotionhosting.com #1,161
- kde.org #1,184
- ria.ru #1,206
- bunny.net #1,210
- cnil.fr #1,386
- cern.ch #1,525
- cnrs.fr #1,686
- esa.int #1,688
- ripe.net #1,813
- e-recht24.de #1,821
- your-storageshare.de #1,843
Each technology
- Websites using Google Analytics (1,670)
- Websites using Matomo (177)
FAQ
- Which is more popular, Google Analytics or Matomo?
- As of 2026-10-02, Google Analytics is detected on 1,670 of 7,859 popular websites (21%) and Matomo on 177 (2.3%): Google Analytics is 9.4x as common. 25 sites use both.
- Which do the most popular websites prefer?
- Among the 710 sites of the top 1,000 that we could read, 123 (17%) use Google Analytics and 11 (1.5%) use Matomo.
- Can a website use both Google Analytics and Matomo?
- Yes: 25 of the 7,859 sites show both (0.3%); 1,645 show only Google Analytics and 152 only Matomo.