Comparison · Analytics
Google Analytics vs Microsoft Clarity: which do popular websites use?
As of 2026-10-02, Google Analytics is detected on 1,670 of 7,859 popular websites (21%) and Microsoft Clarity on 187 (2.4%): Google Analytics is 8.9x as common. 85 sites use both.
Adoption at a glance
| Google Analytics | Microsoft Clarity | |
|---|---|---|
| Sites using it | 1,670 | 187 |
| Share of 7,859 sites | 21% | 2.4% |
| Share of the top 1,000 sites (710 readable) | 17% | 2.1% |
| Only this one of the two | 1,585 | 102 |
Both: 85 sites. Detected on 2026-10-02 from the home page; a technology that leaves no trace there is not counted.
By site sector
| Sector | Sites | Google Analytics | Microsoft Clarity |
|---|---|---|---|
| Other | 6,305 | 21% | 2.4% |
| News | 347 | 19% | 2.9% |
| Entertainment | 314 | 36% | 1.9% |
| Education | 246 | 19% | 3.3% |
| Government | 241 | 22% | 1.7% |
| Technology | 133 | 7.5% | 0.8% |
| Finance | 97 | 13% | 2.1% |
| E-commerce | 93 | 14% | 4.3% |
Share of the sector's sites using each technology; sectors with at least 50 sites.
By top-level domain
| TLD | Sites | Google Analytics | Microsoft Clarity |
|---|---|---|---|
| .com | 4,138 | 21% | 2.5% |
| .org | 437 | 21% | 2.1% |
| .net | 333 | 29% | 3.0% |
| .ru | 258 | 8.5% | <0.1% |
| .jp | 189 | 16% | 4.8% |
| .io | 185 | 22% | 2.2% |
| .de | 180 | 1.7% | 1.1% |
| .edu | 159 | 18% | 5.0% |
| .gov | 110 | 21% | 0.9% |
Top-level domains with at least 100 sites.
Most popular sites using only Google Analytics
- roblox.com #29
- ui.com #49
- snapchat.com #55
- base.org #75
- creativecommons.org #82
- sourceforge.net #107
- un.org #156
- stanford.edu #169
- businessinsider.com #199
- oup.com #238
- cornell.edu #257
- 2gis.com #288
- porkbun.com #305
- viber.com #312
- kick.com #315
- itch.io #325
- imgur.com #334
- mediafire.com #341
- zillow.com #345
- pccc.com #376
Most popular sites using only Microsoft Clarity
- classlink.com #503
- wetter.com #543
- blic.rs #693
- ninisite.com #721
- bikewale.com #754
- sitescout.com #898
- fastcompany.com #958
- ninjarmm.com #969
- easytrader.ir #974
- livechatinc.com #1,003
- webgo.de #1,166
- inc.com #1,224
- utah.edu #1,474
- kbz0pwvxmv.com #1,573
- c6gj-static.net #1,671
- nicovideo.jp #1,681
- yg5sjx5kzy.com #1,694
- hinet.net #1,778
- ynet.co.il #1,790
- tagesspiegel.de #1,808
Each technology
FAQ
- Which is more popular, Google Analytics or Microsoft Clarity?
- As of 2026-10-02, Google Analytics is detected on 1,670 of 7,859 popular websites (21%) and Microsoft Clarity on 187 (2.4%): Google Analytics is 8.9x as common. 85 sites use both.
- Which do the most popular websites prefer?
- Among the 710 sites of the top 1,000 that we could read, 123 (17%) use Google Analytics and 15 (2.1%) use Microsoft Clarity.
- Can a website use both Google Analytics and Microsoft Clarity?
- Yes: 85 of the 7,859 sites show both (1.1%); 1,585 show only Google Analytics and 102 only Microsoft Clarity.