Domain authority
outbrain.com domain authority
outbrain.com has a domain authority score of 66 out of 100 (above average for a business website), based on 12,268 referring domains and a web graph rank of 1,935 among 133 million domains; its traffic rank is Top 100K websites (Chrome).
All metrics for outbrain.com
| Authority score | 66 / 100 |
|---|---|
| Referring domains | 12,268 |
| Web graph rank (harmonic centrality) | #1,935 (top 0.01%) |
| PageRank position | #354 |
| Subdomains seen in the crawl | 87 |
| Majestic Million rank | #5,953 |
| Majestic referring subnets / IPs | 4,753 / 12,215 |
| Traffic rank | Top 100K websites (Chrome) |
| Position by authority in our top 20,000 | #2,272 |
Top referring domains of outbrain.com
These are the 10 best-connected websites that link to outbrain.com in the Common Crawl domain-level web graph (release cc-main-2026-jul-aug-sep, updated quarterly). outbrain.com has 12,268 referring domains in total; 4,858 of them are among the 5,000,000 best-connected domains of the graph, which are the ones we can list and rank here.
| # | Referring domain | Authority | Traffic rank |
|---|---|---|---|
| 1 | google.com | 98 | Top 1K (Chrome) |
| 2 | twitter.com | 96 | Top 50K (Chrome) |
| 3 | wikipedia.org | 91 | Top 1K (Chrome) |
| 4 | microsoft.com | 89 | Top 1K (Chrome) |
| 5 | wordpress.org | 91 | Top 50K (Chrome) |
| 6 | github.com | 87 | Top 1K (Chrome) |
| 7 | cloudfront.net | 87 | Top 50K (Chrome) |
| 8 | mozilla.org | 86 | Top 50K (Chrome) |
| 9 | amazonaws.com | 87 | Top 50K (Chrome) |
| 10 | shopify.com | 87 | Top 1K (Chrome) |
Domain-level data: each row is a whole domain that links to outbrain.com at least once somewhere on its site, not a single backlink or page, and no anchor text or link type is included. Common Crawl samples the public web, so a link can be missing and commercial backlink tools will show more.
Traffic rank of outbrain.com
outbrain.com is in Chrome's global Top 100K websites (August 2026), and is listed in 10 countries. Six-month trend: down: in a lower bucket than 6 months ago (Top 50K then). In the global top 1M in 12 of the last 12 months.
Top countries
| Country | Chrome rank in that country |
|---|---|
| Germany | Top 10K |
| France | Top 10K |
| Italy | Top 10K |
| Israel | Top 5K |
| Austria | Top 10K |
| United States | Top 50K |
| United Kingdom | Top 50K |
| Portugal | Top 10K |
Last 12 months (global)
| 2025-09 | 2025-10 | 2025-11 | 2025-12 | 2026-01 | 2026-02 | 2026-03 | 2026-04 | 2026-05 | 2026-06 | 2026-07 | 2026-08 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Top 100K | Top 100K | Top 100K | Top 100K | Top 100K | Top 50K | Top 100K | Top 100K | Top 100K | Top 100K | Top 100K | Top 100K |
Source: Chrome UX Report (Google, CC BY 4.0), the monthly popularity lists of origins by real Chrome page loads. A rank is a bucket, not an exact position: "Top 10K" means among the 10,000 most visited origins. It measures reach in Chrome, not visits, so it is not Similarweb traffic. Rank lists by country: Traffic rank by country.
How the authority score is calculated
The score is the average of two parts, each from 0 to 100:
- Rank part:
100 × (1 − log10(rank) / log10(N))^0.6, where rank is the domain's harmonic centrality position in the Common Crawl web graph (how close it is to every other domain through links) and N is the number of ranked domains (133,241,980). - Link part:
100 × log10(1 + referring domains) / 7, so 10 million referring domains = 100.
For this domain: rank part 73.3 (web graph rank 1,935 of 133,241,980), link part 58.4 (12,268 referring domains), average 65.8, rounded to 66.
It is consistent across all 120 million domains in the data, so it is good for ranking and filtering lists. It is not Moz Domain Authority or Ahrefs Domain Rating. Referring domains count other domains that link to this one, not individual backlinks; no list of linking pages is included.
Domains with a similar authority score
| # | Domain | Authority | Referring domains | Web graph rank | Traffic rank |
|---|---|---|---|---|---|
| 2,268 | mistral.ai | 66 | 12,511 | 2,046 | Top 100K websites (Chrome) |
| 2,269 | n8n.io | 66 | 12,435 | 2,340 | Top 100K websites (Chrome) |
| 2,270 | sas.com | 66 | 12,369 | 1,858 | Top 500K websites (Chrome) |
| 2,271 | bitdefender.com | 66 | 12,304 | 2,211 | Top 100K websites (Chrome) |
| 2,273 | databricks.com | 66 | 12,244 | 2,193 | Top 100K websites (Chrome) |
| 2,274 | runwayml.com | 66 | 12,163 | 2,079 | Top 50K websites (Chrome) |
| 2,275 | obsproject.com | 66 | 12,148 | 1,462 | Top 50K websites (Chrome) |
| 2,276 | adjust.com | 66 | 12,129 | 1,781 | Top 500K websites (Chrome) |
Tech stack
outbrain.com is built with Google Tag Manager, Google Fonts and Vimeo (detected from the public home page). Full tech stack of outbrain.com →
AI crawler policy
AI crawler policy: No robots.txt. GPTBot is allowed, ClaudeBot is allowed and PerplexityBot is allowed in its robots.txt (checked 2026-10-02). Does outbrain.com block GPTBot? →
Compare and browse
FAQ
- What is the domain authority of outbrain.com?
- outbrain.com has a domain authority score of 66 out of 100 (above average for a business website), based on 12,268 referring domains and a web graph rank of 1,935 among 133 million domains; its traffic rank is Top 100K websites (Chrome). The score is our own open-data metric (0-100) and is not Moz Domain Authority or Ahrefs Domain Rating.
- How many backlinks does outbrain.com have?
- outbrain.com is linked to from 12,268 other domains in the Common Crawl web graph (release cc-main-2026-jul-aug-sep). This counts referring domains, not individual backlinks, and Common Crawl does not see the whole web, so commercial tools that crawl more will show larger numbers.
- How does outbrain.com rank among all websites?
- Its web graph rank (harmonic centrality) is 1,935 out of 133,241,980 ranked domains, which puts it in the top 0.01%. Its PageRank position is 354. Majestic Million ranks it #5,953.
- Is the outbrain.com authority score the same as Moz DA or Ahrefs DR?
- No. It is an independent score computed from open data (Common Crawl, Majestic Million, Chrome UX Report). It is consistent across all domains, so it works for comparing and filtering sites, but the numbers will not match the commercial tools.
- Which websites link to outbrain.com?
- The best-connected referring domains of outbrain.com in the Common Crawl web graph (release cc-main-2026-jul-aug-sep) are google.com, twitter.com, wikipedia.org, microsoft.com and wordpress.org. This is a domain-level list from a quarterly crawl, so it names whole domains that link to outbrain.com, not individual backlinks, and it is not complete.
- What is the traffic rank of outbrain.com?
- outbrain.com is in Chrome's global Top 100K websites in August 2026 (Chrome UX Report, a rank bucket rather than an exact position).