Most visited websites in Italy

Top 100 websites in Italy

Rank: Chrome UX Report, August 2026. Websites in the same bucket are ordered by authority score (our open-data 0-100 metric, how it works). Click a website for its referring domains and 12-month traffic trend.

How the traffic rank works

Chrome UX Report publishes, for every month, the websites in the top 1,000, 5,000, 10,000, 50,000, 100,000, 500,000 and 1,000,000 by real Chrome page loads, globally and for each country. A website's rank here is the smallest of those lists it is in, so "Top 10K" means it is among the 10,000 most visited origins.

Other countries

• United Kingdom
• India
• Canada
• United States
• France
• Germany
• Australia
• Spain
• Indonesia
• Philippines
• Netherlands
• Mexico
• Pakistan
• Brazil
• Türkiye
• Bangladesh
• Poland
• Japan
• Singapore
• Thailand
• Vietnam
• South Africa
• Malaysia
• South Korea

All countries →

FAQ

What are the most visited websites in Italy?

Among the websites we track, the best-ranked in Italy in the Chrome UX Report (August 2026) are facebook.com, google.com, instagram.com, youtube.com, linkedin.com. The list is based on Chrome page loads and ranks are buckets, not exact positions.

How is the traffic rank measured?

Chrome UX Report publishes, for every month, the websites in the top 1,000, 5,000, 10,000, 50,000, 100,000, 500,000 and 1,000,000 by real Chrome page loads, globally and for each country. A website's rank here is the smallest of those lists it is in, so "Top 10K" means it is among the 10,000 most visited origins.

Is this the same as Similarweb or Alexa rank?

No. It is Google's public Chrome UX Report popularity data: it counts how often an origin is loaded in Chrome by opted-in users, not visits across all browsers, and it is published as rank buckets. It is free open data (CC BY 4.0).

Why are some popular Italy websites missing?

This page ranks the 20,000 websites with the highest domain authority that we track, not every website in Chrome's Italy list. A popular local website with a low web graph authority can be missing.