Technology category
Most popular Marketing automation technologies
As of 2026-10-03, 542 of the 7,905 popular websites we analysed (6.9%) use at least one detected Marketing automation technology. Most used: HubSpot (259 sites, 3.3%), Marketo (90 sites, 1.1%) and OneSignal (63 sites, 0.8%).
Marketing automation ranking (15 technologies)
| # | Technology | Sites | Share of sites | Most popular site |
|---|---|---|---|---|
| 1 | HubSpot | 259 | 3.3% | hubspot.com |
| 2 | Marketo | 90 | 1.1% | gitlab.com |
| 3 | OneSignal | 63 | 0.8% | whitehouse.gov |
| 4 | Mailchimp | 44 | 0.6% | ui.com |
| 5 | Klaviyo | 23 | 0.3% | klaviyo.com |
| 6 | Pardot | 22 | 0.3% | ninjarmm.com |
| 7 | Oracle Eloqua | 15 | 0.2% | wisc.edu |
| 8 | OptinMonster | 14 | 0.2% | salon.com |
| 9 | Salesforce Marketing Cloud | 10 | 0.1% | exacttarget.com |
| 10 | ActiveCampaign | 9 | 0.1% | ifixit.com |
| 11 | Braze | 8 | 0.1% | buyee.jp |
| 12 | Attentive | 4 | <0.1% | bostonglobe.com |
| 13 | MailerLite | 4 | <0.1% | mailerlite.com |
| 14 | Brevo | 3 | <0.1% | thesimsresource.com |
| 15 | Customer.io | 1 | <0.1% | gotolstoy.com |
Marketing automation comparisons
FAQ
- What is the most popular Marketing automation technology?
- HubSpot, detected on 259 of 7,905 popular websites (3.3%) on 2026-10-03.
- How many websites use a Marketing automation technology?
- As of 2026-10-03, 542 of the 7,905 popular websites we analysed (6.9%) use at least one detected Marketing automation technology. Most used: HubSpot (259 sites, 3.3%), Marketo (90 sites, 1.1%) and OneSignal (63 sites, 0.8%).
- Which Marketing automation technologies can I compare?
- HubSpot vs Marketo, HubSpot vs OneSignal, HubSpot vs Mailchimp, Marketo vs OneSignal and Marketo vs Mailchimp: each comparison page shows adoption overall, by sector, by top-level domain and among the most popular sites.
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