Technology category
Most popular Tag manager technologies
As of 2026-10-02, 3,571 of the 7,859 popular websites we analysed (45%) use at least one detected Tag manager technology. Most used: Google Tag Manager (3,290 sites, 42%), Adobe Experience Platform Launch (272 sites, 3.5%) and Tealium (86 sites, 1.1%).
Tag manager ranking (5 technologies)
| # | Technology | Sites | Share of sites | Most popular site |
|---|---|---|---|---|
| 1 | Google Tag Manager | 3,290 | 42% | cloudflare.com |
| 2 | Adobe Experience Platform Launch | 272 | 3.5% | samsung.com |
| 3 | Tealium | 86 | 1.1% | f5.com |
| 4 | Cloudflare Zaraz | 18 | 0.2% | tgju.org |
| 5 | Ensighten | 14 | 0.2% | go.com |
Tag manager comparisons
FAQ
- What is the most popular Tag manager technology?
- Google Tag Manager, detected on 3,290 of 7,859 popular websites (42%) on 2026-10-02.
- How many websites use a Tag manager technology?
- As of 2026-10-02, 3,571 of the 7,859 popular websites we analysed (45%) use at least one detected Tag manager technology. Most used: Google Tag Manager (3,290 sites, 42%), Adobe Experience Platform Launch (272 sites, 3.5%) and Tealium (86 sites, 1.1%).
- Which Tag manager technologies can I compare?
- Google Tag Manager vs Adobe Experience Platform Launch, Google Tag Manager vs Tealium and Adobe Experience Platform Launch vs Tealium: each comparison page shows adoption overall, by sector, by top-level domain and among the most popular sites.
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