Technology category
Most popular Advertising technologies
As of 2026-10-02, 1,378 of the 7,859 popular websites we analysed (18%) use at least one detected Advertising technology. Most used: Google Publisher Tag (625 sites, 8.0%), Meta Pixel (333 sites, 4.2%) and Google AdSense (252 sites, 3.2%).
Advertising ranking (28 technologies)
| # | Technology | Sites | Share of sites | Most popular site |
|---|---|---|---|---|
| 1 | Google Publisher Tag | 625 | 8.0% | yahoo.com |
| 2 | Meta Pixel | 333 | 4.2% | mediatek.com |
| 3 | Google AdSense | 252 | 3.2% | businessinsider.com |
| 4 | Google Ads | 225 | 2.9% | globo.com |
| 5 | Prebid.js | 150 | 1.9% | yahoo.com |
| 6 | Amazon Publisher Services | 116 | 1.5% | nytimes.com |
| 7 | Taboola | 112 | 1.4% | yahoo.com |
| 8 | LinkedIn Insight Tag | 84 | 1.1% | porkbun.com |
| 9 | X (Twitter) Pixel | 41 | 0.5% | plos.org |
| 10 | Microsoft Advertising | 35 | 0.4% | porkbun.com |
| 11 | Reddit Pixel | 32 | 0.4% | porkbun.com |
| 12 | Outbrain | 31 | 0.4% | huffpost.com |
| 13 | Criteo | 26 | 0.3% | n-tv.de |
| 14 | TikTok Pixel | 21 | 0.3% | vice.com |
| 15 | Mediavine | 15 | 0.2% | screenrant.com |
| 16 | Pinterest Tag | 11 | 0.1% | wetransfer.com |
| 17 | Teads | 11 | 0.1% | wetter.com |
| 18 | Index Exchange | 7 | <0.1% | standard.co.uk |
| 19 | Snap Pixel | 6 | <0.1% | wpastra.com |
| 20 | The Trade Desk | 6 | <0.1% | cymru.com |
| 21 | Ezoic | 5 | <0.1% | vecernji.hr |
| 22 | Spotify Pixel | 5 | <0.1% | ninjarmm.com |
| 23 | AdRoll | 4 | <0.1% | dtscout.com |
| 24 | Raptive | 4 | <0.1% | dpreview.com |
| 25 | StackAdapt | 4 | <0.1% | virginia.edu |
| 26 | Quantcast Measure | 2 | <0.1% | oxfordlearnersdictionaries.com |
| 27 | Yahoo Advertising | 2 | <0.1% | reolink.com |
| 28 | Quora Pixel | 1 | <0.1% | redis.io |
Advertising comparisons
FAQ
- What is the most popular Advertising technology?
- Google Publisher Tag, detected on 625 of 7,859 popular websites (8.0%) on 2026-10-02.
- How many websites use a Advertising technology?
- As of 2026-10-02, 1,378 of the 7,859 popular websites we analysed (18%) use at least one detected Advertising technology. Most used: Google Publisher Tag (625 sites, 8.0%), Meta Pixel (333 sites, 4.2%) and Google AdSense (252 sites, 3.2%).
- Which Advertising technologies can I compare?
- Google Publisher Tag vs Meta Pixel, Google Publisher Tag vs Google AdSense, Google Publisher Tag vs Google Ads, Google Publisher Tag vs Prebid.js and Meta Pixel vs Google AdSense: each comparison page shows adoption overall, by sector, by top-level domain and among the most popular sites.
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